Author: Darrell Law

Multi-Channel Fundraising

Breaking Through the Noise to Capture Your Donors Attention We live in a noisy world full of messages vying to capture our attention! Perhaps you are reading this article while the television is playing in the background, the ding of incoming emails is faintly heard on your

READ MORE

Raise More Money This Year-End

Did you know that nonprofits raise up to 40% of their donations in the last six weeks of the year? How is your organization gearing up to MAXIMIZE its year-end fundraising efforts? To help you raise more money this year, here are some simple steps to

READ MORE

The Value of Working With Consultants

Most thriving ministries or nonprofits are looking for ways to go to the next level — to increase their revenue, to expand their media footprint, to grow their donor base, to launch into social media marketing — so they can impact more lives.   Often, receiving

READ MORE
Direct Mail: Improving Your ROI

Direct Mail: Improving Your ROI

Is there something that can be done to improve ROI for your direct mail program? How can the response rate be increased? How can you get a larger average gift? There are many factors that can affect the performance of a direct mail appeal letter; but

READ MORE
Hiring the Right Person

Hiring The Right Person

Is your organization or ministry at a standstill? Can’t seem to breakthrough to the next level?   One of the anchors holding your ministry or organization back could be you don’t have the right people on your team. In his book, Good to Great, Jim Collins

READ MORE

Direct Mail Is Alive & Well: How to Make Yours More Effective

Has the time come for direct mail to ride off into the sunset? Social media experts and digital marketers would like you to believe that direct mail has gone the way of the dinosaurs. But don’t be deceived by these false claims about the relevance of direct mail in today’s

READ MORE