Author: George Konetes

5 Reasons Image Ads Outperform Video Ads

There is no doubt that video ads on Facebook, Instagram, Google Display Networks, and YouTube are more than a trend. Video ads are here to stay and their use continues to grow. Video ads are certainly effective, however they are not always more effective than image-based

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Are Your Media Partners “Facebook Certified?”

Digital advertising has taken its place in the media marketplace. Digital advertising is popular because it is affordable, measurable, and targetable. Facebook has become one of the largest players in the world when it comes to digital advertising. In fact, Facebook and Google combined

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Three Retargeting Strategies To Maximize ROI

Retargeting is a digital marketing strategy that is growing and being used in new and innovated ways. It is a form of online advertising that can keep your organization in front of people after they visit your website Typically, less than 3% of visitors take any

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7 Tips For Quickly Optimizing Digital Advertising

7 Tips For Quickly Optimizing Digital Advertising

The digital world is full of advertising platforms and creative techniques such as Facebook ads, display ads, email ads, search ads, and much more. These are not one size fits all solutions. Not every ad campaign is immediately successful, which should not be surprising. Optimization

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Are You Optimizing Aggressively?

Aggressive optimization has nothing to do with a hostile temperament, but it does involve being quick, decisive, and being willing to let go of any sacred cows.  It is more comfortable to optimize over time, and often better from a scientific standpoint. But sometimes you

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