Author: George Konetes

Digital Micro-Donations 101

Recent research shows that charitable giving in America is holding strong in terms of total dollars given. But there are more charities and more ways to give today than ever before.  Breaking through the noise to reach new potential donors is no small task. Strategies

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7 Quick Tips To Improve Your Digital Acquisition Campaigns

Simply stated, digital acquisition is the process of using digital marketing to reach new people and persuade them to join your email list. More efficient digital acquisition campaigns benefit everyone, including those who are cultivating audiences for fundraising purposes, volunteer outreaches, or product promotions. If

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5 Reasons Image Ads Outperform Video Ads

There is no doubt that video ads on Facebook, Instagram, Google Display Networks, and YouTube are more than a trend. Video ads are here to stay and their use continues to grow. Video ads are certainly effective, however they are not always more effective than image-based

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Are Your Media Partners “Facebook Certified?”

Digital advertising has taken its place in the media marketplace. Digital advertising is popular because it is affordable, measurable, and targetable. Facebook has become one of the largest players in the world when it comes to digital advertising. In fact, Facebook and Google combined

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Three Retargeting Strategies To Maximize ROI

Retargeting is a digital marketing strategy that is growing and being used in new and innovated ways. It is a form of online advertising that can keep your organization in front of people after they visit your website Typically, less than 3% of visitors take any

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7 Tips For Quickly Optimizing Digital Advertising

7 Tips For Quickly Optimizing Digital Advertising

The digital world is full of advertising platforms and creative techniques such as Facebook ads, display ads, email ads, search ads, and much more. These are not one size fits all solutions. Not every ad campaign is immediately successful, which should not be surprising. Optimization

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