Author: Jason Dreistadt

How to Have a Productive Day

Have you ever had one of those days that’s just a blur? My wife normally asks how my day was when I get home, but sometimes she’ll be a little more specific and ask, “What did you do today?” I will pause, think really hard,

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4 Ways to Appreciate Your Donors

As we approach the Thanksgiving holiday, it always puts me in the mindset of what I am thankful for. My family, my friends, and my church are all at the top of my list. At Infinity Concepts, we are thankful for our staff, our

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3 Aspects to a Great Logo

One of the main conversations we have on our blog, with our clients, and around the office is that your brand is not your logo. Your brand is the total sum of experiences that the public has with your organization. However, just because your brand is

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UPDATE YOUR BRAND

UPDATE YOUR BRAND

Have you ever heard of someone wanting to update their brand? It seems to be a buzzword in today’s culture, however there is a misconception on what that actually means. To many people, updating their brand means changing their logo or re-doing their website. It really

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Stop, Collaborate, and Listen

While that phrase may take you back to 1990 with Hypercolor shirts and Saved By the Bell (you are welcome for your earworm of the day), there are actually some keys that you can apply when working on a project that keeps you spinning your

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branding

Defining Your Brand Essence

How exactly do you define your brand? Many think that a brand is a name, a logo, or maybe even a reference to the services an organization provides. However, at the core of the definition, the term “brand” is much more. It is a promise,

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creative

How to Re-energize Your Creative Efforts

According to a certain portion of the world, I could write this article with only three words: Buy a Mac.  But that does not really solve the problem.  Sure, I remember when I got my first iPhone, I immediately felt my “cool-factor” increase by 37%,

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