Author: Mark

Positioning Your Organization

An important part of the branding process is positioning your organization correctly. You can’t begin to communicate effectively until you understand the position your organization holds in the minds of the audience. Effective positioning helps attract customers and donors in the short term and helps

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What’s On Your iPhone?

Arguably the most important tool in my technology arsenal is my iPhone. Currently, I am using the iPhone 6+ — but I expect to upgrade soon. More importantly, however, are the apps that make my iPhone so valuable. I have many apps on my iPhone

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Branding Your Church’s Media Ministry

One of the keys to developing adequate funding for your church’s media ministry is to develop an independent brand identity for your media outreach. Developing a strong brand involves more than just creating a good logo. It requires a commitment to identify and

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10 Reasons Why People Stop Giving

Every organization loses donors. Not every organization will admit it, but it is true. There are a finite number of reasons why people who once supported your organization do not continue. I thought it would be helpful to review the reasons why.   1. Financial

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ORGANIZATIONAL CHECK UP!

At Infinity Concepts, we have been privileged to work with many great ministries and non-profit organizations. We have learned a lot about what it takes to establish and grow a successful organization. We have also helped a number of organizations that were at risk and

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The Difference between Leadership and Management

These two terms are often used interchangeably but they are really quite different from one another. The manager’s job is to plan, organize, and coordinate, while the leader’s job is to inspire and motivate. In his 1989 book “On Becoming a Leader,” Warren Bennis composed

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excellence

Expectation of Excellence

The other day I was talking with a client about what information needed to go on their website.  When a potentially thorny issue was being discussed for inclusion on the site, I thought of the following true story. There was a car wash in Decatur, Ill.,

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