Author: Mendy Nestor

Knowledge is Power…and Influence!

In today’s culture we are overwhelmed with the sheer volume of opinions and insights bombarding us from multiple media channels. So, you might ask yourself why you should add your voice to the already crowded marketplace with another thought… The answer is because YOUR INSIGHT IS

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Find Your Own Yard Sign

We’ve all seen it, the yard sign. They are most often used for political campaigns, the local pizzeria, and sometimes to tell people to slow down as they drive through a neighborhood. They can be overwhelming, or maybe we don’t even slow down to take

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Giving Your Old Content a New Life

One of the fun things about public relations is getting to tell our clients’ stories and seeing how they resonate and even deeply impact the reader. As PR professionals, we sometimes are able to sit back, let our minds wander, and allow a new way

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Take a Second Look at YouTube Marketing

Take a Second Look at YouTube Marketing

Digital marketing is frequently used by organizations to get closer to their consumers and build stronger engagement with their organization. But, far too many organizations do not utilize YouTube to build affinity for and engagement with their organization. YouTube is a rapidly-growing tool in the marketing

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Lessons From a Backup Goaltender

Lessons From a Backup Goaltender

The Pittsburgh Penguins just won the Stanley Cup for the second consecutive year. It is the second time the Penguins have won a back-to-back title and many intriguing storylines have come from their run. Even those of you who are hockey fans, however, may not likely

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Is Fake News Affecting Your Brand?

Fake news. The phrase seems to be on the tip of everyone’s tongue these days. The President is tweeting about it — the news outlets are defensive about it — and even Facebook is at the center of the fake news debate. But have you taken

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