Author: Mendy

Is Content Marketing Worth the Effort?

I won’t make you scroll to the bottom to find the answer to this one. YES. Yes, is your answer. Content marketing is worth the time, effort, and cost that you may incur. But, why? And, how do you convince those who decide where time and

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Is Your Campaign Holding Its Proper Alignment?

Our spines, when aligned properly are freed to support our bodies to be their most effective. Blood flow is strong, nerves are functioning in an appropriate manner, and our pain points are a thing of the past. Though sometimes controversial, it is believed that through chiropractic

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pr

Public Relations

A Little Money Goes a Long Way There has long been a belief that public relations is “free” publicity for an organization. Though hours of strategy and relationship building must be dedicated to achieving any type of publicity, the cost associated with this type of promotion

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campaign

Making the Most of Your Campaign

As the Super Bowl approaches this weekend, thoughts of touchdowns and interceptions quickly shift to the second game played on that fateful Sunday night. Everyone quiets down as play stops and the score fades to black. It is time for the commercials. Why exactly is

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access

Acquire Your Own All-Access Credential

The way people consume information has changed drastically over the last few years and everyone has had to make adjustments — not just the media. If your organization is not functioning as your own media outlet, you are not taking advantage of your greatest asset

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Are You Prepared to be a Thought Leader?

We all have something to say. Whether we enjoy verbalizing it or not, we all have an opinion. Expressing those opinions can not only be valuable to you, but to your entire organization. Thought leadership is a fancy term for just that — expressing your opinion

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media

How Digital Changes Media Relations

It is no surprise that our dependence on digital media has revolutionized the way we connect with people. And, though many public relations fundamentals will always remain, many things have changed when it comes to interactions with media. Reporters’ jobs have changed dramatically and as a

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7 Ways to Build Relationships in PR and Keep Them

In public relations, relationships are of the highest priority. If you don’t have solid relationships, your job is extremely difficult – and, let’s face it, not all that exciting. PR professionals were born communicators and it is vital to be able to communicate in an effective

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Infinity Concepts Named to the Pittsburgh 100

The Region's 100 Fastest Growing Companies For more information: Mendy Nestor 724-733-1200 x22 mendy@infinityconcepts.net Export, Pa. (August 25, 2015) — Infinity Concepts has been named as one of the Top 100 Fastest Growing Private Companies in the Pittsburgh region by the Pittsburgh Business Times. Infinity Concepts is a faith-based advertising agency

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work

You Should Work for Free

Are you willing to work for free? Because you should be evaluating what worth your salary truly holds. Okay, maybe working for free isn’t ideal (or fun). But do you love what you do for a living? Do you truly have a passion for your work? Trust

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