Branding

Embrace Your Uniqueness

Our family loves Chick-fil-A. I mean, really loves Chick-fil-A. I think the peanut oil runs through our veins. When we get in the car to go anywhere, the kids ask, “Are we going to Chick-fil-A?” Maybe that says a little too much about our eating habits, but nonetheless, it’s

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4 Deadly Branding Mistakes

You’ll never get a second chance to make a first impression. – Will Rogers First impressions. A majority of the time they are off-base and flat-out wrong. Unfortunately, for many of your potential customers or donors, their first impression of you is the only thing they

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Find Your Own Yard Sign

We’ve all seen it, the yard sign. They are most often used for political campaigns, the local pizzeria, and sometimes to tell people to slow down as they drive through a neighborhood. They can be overwhelming, or maybe we don’t even slow down to take

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Is Print Dead? No, Just Rebranded

Do a Google search for “is print dead” and you’ll be met with thousands of industry minds opining on why or why not. The obvious answer to the question is “no," but it’s a bit more complex than that. Let’s start with the word “print.” It

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Good Design Makes Your Business Shine

Good design is about effective communication, not decoration at the expense of legibility. – Vitaly Friedman, co-founder and editor-in-chief of Smashing Magazine How much value does your business put on good design? It’s a question that seems simple enough, but have you really given it thought? Have you

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3 Aspects to a Great Logo

One of the main conversations we have on our blog, with our clients, and around the office is that your brand is not your logo. Your brand is the total sum of experiences that the public has with your organization. However, just because your brand is

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Branding Your Church’s Media Ministry

One of the keys to developing adequate funding for your church’s media ministry is to develop an independent brand identity for your media outreach. Developing a strong brand involves more than just creating a good logo. It requires a commitment to identify and

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Take a Second Look at YouTube Marketing

Take a Second Look at YouTube Marketing

Digital marketing is frequently used by organizations to get closer to their consumers and build stronger engagement with their organization. But, far too many organizations do not utilize YouTube to build affinity for and engagement with their organization. YouTube is a rapidly-growing tool in the marketing

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