Fake news. The phrase seems to be on the tip of everyone’s tongue these days. The President is tweeting about it — the news outlets are defensive about it — and even Facebook is at the center of the fake news debate.
But have you taken
If you’ve been working hard to pitch your organization’s story to a media outlet and you haven’t had much luck, there may be a way to get your organization noticed and build a valued relationship with the outlet at the same time.
It requires offering up
You have spent months crafting the perfect content strategy. Now it is the execution phase. You are confident that content will not only attract new prospective clientele, but also increase engagement of your established fan base. Not to mention, it should also move your newly
Can advertising make you smarter? It’s not a trick question. Advertising is expensive and where that budget goes is determined by ROI metrics. But that media spend should be generating more for you than just results. What you learn from digital advertising can be as
While that phrase may take you back to 1990 with Hypercolor shirts and Saved By the Bell (you are welcome for your earworm of the day), there are actually some keys that you can apply when working on a project that keeps you spinning your
A few months ago, I started an experiment. It all started one day when I was getting my son a drink. I brought him the drink and as a way to prompt him to remember his manners I said, “Thanks, Dad. You’re awesome!” To which
How exactly do you define your brand? Many think that a brand is a name, a logo, or maybe even a reference to the services an organization provides. However, at the core of the definition, the term “brand” is much more. It is a promise,
The other day I was talking with a client about what information needed to go on their website. When a potentially thorny issue was being discussed for inclusion on the site, I thought of the following true story.
There was a car wash in Decatur, Ill.,
When marketers think about utilizing technology to reach a particular generation, Millennials usually are the first to come to mind. Naturally so, this generation was an integral reason behind the explosion of technology giants like Apple and Facebook. But what about Generation Z and why
As the Super Bowl approaches this weekend, thoughts of touchdowns and interceptions quickly shift to the second game played on that fateful Sunday night. Everyone quiets down as play stops and the score fades to black. It is time for the commercials. Why exactly is