Copywriting

Is Content Marketing Worth the Effort?

I won’t make you scroll to the bottom to find the answer to this one. YES. Yes, is your answer. Content marketing is worth the time, effort, and cost that you may incur. But, why? And, how do you convince those who decide where time and

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Truth Held Captive

By Christine Johns Therefore, having put away falsehood, let each one of you speak the truth with his neighbor, for we are members one of another. Ephesians 4:25 Peace if possible, truth at all costs. --Martin Luther Recently, I read an article about the state of communication in

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Ready, Set, Action!

James 4:2 states, “You have not because you ask not.” This same principle applies to marketing. A compelling call-to-action is the most important aspect of your ad. Sadly, many businesses do not use them effectively. Here are three ways to kick start your call-to-actions to conversions. State

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access

Acquire Your Own All-Access Credential

The way people consume information has changed drastically over the last few years and everyone has had to make adjustments — not just the media. If your organization is not functioning as your own media outlet, you are not taking advantage of your greatest asset

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Are You Prepared to be a Thought Leader?

We all have something to say. Whether we enjoy verbalizing it or not, we all have an opinion. Expressing those opinions can not only be valuable to you, but to your entire organization. Thought leadership is a fancy term for just that — expressing your opinion

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Blog to Bucks-Is Your Blog Converting?

Are your blogs existing or actually contributing to your bottom line? Traffic to your blogs is great, but if it isn’t generating conversions for your business, then you might want to consider how to turn your content into ROI! Here are some helpful tips on how

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content

Are You Crippling Your Content?

Have you ever written what you thought would be a grand slam only to find your results struck out? Fear not. You are not alone! Over 50% of marketers reported difficulty composing effective content this year. You’ve thoroughly researched your target audience and their behaviors. You

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branding

The Secret That Could Revolutionize Your Brand

Do you have what it takes to achieve legendary success for your organization? Only one thing stands between you and the results you crave. Courage. Every great success story, from individuals to empires, has ultimately shared one realization: to achieve the thing you’ve never had, you must

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