Creative

Good Design Makes Your Business Shine

Good design is about effective communication, not decoration at the expense of legibility. – Vitaly Friedman, co-founder and editor-in-chief of Smashing Magazine How much value does your business put on good design? It’s a question that seems simple enough, but have you really given it thought? Have you

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3 Aspects to a Great Logo

One of the main conversations we have on our blog, with our clients, and around the office is that your brand is not your logo. Your brand is the total sum of experiences that the public has with your organization. However, just because your brand is

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UPDATE YOUR BRAND

UPDATE YOUR BRAND

Have you ever heard of someone wanting to update their brand? It seems to be a buzzword in today’s culture, however there is a misconception on what that actually means. To many people, updating their brand means changing their logo or re-doing their website. It really

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Stop, Collaborate, and Listen

While that phrase may take you back to 1990 with Hypercolor shirts and Saved By the Bell (you are welcome for your earworm of the day), there are actually some keys that you can apply when working on a project that keeps you spinning your

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creative

How to Re-energize Your Creative Efforts

According to a certain portion of the world, I could write this article with only three words: Buy a Mac.  But that does not really solve the problem.  Sure, I remember when I got my first iPhone, I immediately felt my “cool-factor” increase by 37%,

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campaign

Making the Most of Your Campaign

As the Super Bowl approaches this weekend, thoughts of touchdowns and interceptions quickly shift to the second game played on that fateful Sunday night. Everyone quiets down as play stops and the score fades to black. It is time for the commercials. Why exactly is

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