Creative

Night Shift at the Idea Factory

Creativity, I’m convinced, is a blue-collar job. I think this way because my grandfather worked in steel most of his adult life. He was a brilliant man and a keen observer of human behavior. He had an astounding work ethic and knew how to inspire his

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Knowledge is Power…and Influence!

In today’s culture we are overwhelmed with the sheer volume of opinions and insights bombarding us from multiple media channels. So, you might ask yourself why you should add your voice to the already crowded marketplace with another thought… The answer is because YOUR INSIGHT IS

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4 Deadly Branding Mistakes

You’ll never get a second chance to make a first impression. – Will Rogers First impressions. A majority of the time they are off-base and flat-out wrong. Unfortunately, for many of your potential customers or donors, their first impression of you is the only thing they

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Find Your Own Yard Sign

We’ve all seen it, the yard sign. They are most often used for political campaigns, the local pizzeria, and sometimes to tell people to slow down as they drive through a neighborhood. They can be overwhelming, or maybe we don’t even slow down to take

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Is Print Dead? No, Just Rebranded

Do a Google search for “is print dead” and you’ll be met with thousands of industry minds opining on why or why not. The obvious answer to the question is “no," but it’s a bit more complex than that. Let’s start with the word “print.” It

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Good Design Makes Your Business Shine

Good design is about effective communication, not decoration at the expense of legibility. – Vitaly Friedman, co-founder and editor-in-chief of Smashing Magazine How much value does your business put on good design? It’s a question that seems simple enough, but have you really given it thought? Have you

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3 Aspects to a Great Logo

One of the main conversations we have on our blog, with our clients, and around the office is that your brand is not your logo. Your brand is the total sum of experiences that the public has with your organization. However, just because your brand is

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UPDATE YOUR BRAND

UPDATE YOUR BRAND

Have you ever heard of someone wanting to update their brand? It seems to be a buzzword in today’s culture, however there is a misconception on what that actually means. To many people, updating their brand means changing their logo or re-doing their website. It really

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