Digital Marketing

7 Tips For Quickly Optimizing Digital Advertising

7 Tips For Quickly Optimizing Digital Advertising

The digital world is full of advertising platforms and creative techniques such as Facebook ads, display ads, email ads, search ads, and much more. These are not one size fits all solutions. Not every ad campaign is immediately successful, which should not be surprising. Optimization

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Is Your Social Campaign Prepared for 2017?

Social media has transformed today’s society. It has literally integrated into almost all aspects of our lives changing the very way we communicate, broadcast, purchase, and even plan major events. This year was no different as many trends emerged that once again shifted how businesses interact

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The Snapshot of SnapChat for Small Businesses

What social media platform is relatively new, has a yellow, ghost-shaped logo, and has virtually every teen and twenty-something in selfie overload? You guessed it. SnapChat!  Bursting onto the scene, this app has emerged in popularity among the ranks of its established competitors like Facebook and

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Digital Advertising Success = Data + Intuition

We live in a world of big data, full of constantly updated information, more than we could hope to digest.  In the digital media arena, everything is tied to data.  While we certainly cannot function without analytics, there is more to making decisions. Marketing intuition

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