Digital Marketing

Three Retargeting Strategies To Maximize ROI

Retargeting is a digital marketing strategy that is growing and being used in new and innovated ways. It is a form of online advertising that can keep your organization in front of people after they visit your website Typically, less than 3% of visitors take any

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Integrating LinkedIn Into Your Lead Generation Funnel

What is the first thing that comes to mind when you think of LinkedIn? For many, LinkedIn is the go-to-site when you seek employment. It is classified as a professional social network where one can build professional connections, participate in industry discussions, and more.  However, this social

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Take a Second Look at YouTube Marketing

Take a Second Look at YouTube Marketing

Digital marketing is frequently used by organizations to get closer to their consumers and build stronger engagement with their organization. But, far too many organizations do not utilize YouTube to build affinity for and engagement with their organization. YouTube is a rapidly-growing tool in the marketing

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7 Tips For Quickly Optimizing Digital Advertising

7 Tips For Quickly Optimizing Digital Advertising

The digital world is full of advertising platforms and creative techniques such as Facebook ads, display ads, email ads, search ads, and much more. These are not one size fits all solutions. Not every ad campaign is immediately successful, which should not be surprising. Optimization

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Is Your Social Campaign Prepared for 2017?

Social media has transformed today’s society. It has literally integrated into almost all aspects of our lives changing the very way we communicate, broadcast, purchase, and even plan major events. This year was no different as many trends emerged that once again shifted how businesses interact

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