Inbound Marketing

7 Tips To Improve Your Cost Per Conversion

For almost everyone online, in just about every field, everything hinges on conversions. A conversion simply means that someone did something that you marked as a key objective.  They may have converted from being a watcher to a customer, or from a prospect to a

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globalization

Globalization To Personalization

The term “technology” is a loaded term that implies a bit of a paradox.  The realm of cyberspace, for example, is a seemingly infinite, endless abyss of possibilities.  You could live multiple lifetimes and probably never see half of what technology has to offer; but

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Copywriting That Compels and Converts

What is copywriting and why is it essential? Copywriting is the art and science of writing direct-response copy that sells a product or service by convincing prospective consumers to take some form of action. In today’s increasingly digital world, it is critical for online marketing

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email marketing campaign

Crafting the Perfect Email Marketing Campaign

While social media has been growing tremendously in recent years, email marketing has continued to be a consistent performer and should not be overlooked. With an average open rate of 13.9% - 29.4% and click through rate of 1.5% - 5.6% (according to MailChimp’s statistics),

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integrated marketing

What Is Integrated Marketing? A Layman’s Primer

In one sentence, Integrated Marketing is a strategic blend of using old media, new media, and non-traditional methods to communicate a coordinated message. Every one of those words is significant, but let me zero in on one key phrase: a coordinated message.  The subtly and the

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instagram for business

INSTAGRAM FOR #BUSINESS

Seeking ways to boost your company’s social media engagement? If you haven’t sought beyond the reach of Facebook and Twitter, you are missing out on a potential expansion opportunity. Instagram is a key platform to attract users through visual messaging and sharing. Not only is

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lead generation

6 Tips for Mobile Lead Generation

The collision of lead generation and the mobile revolution is a combustible combination of necessity and inevitability: 40% to 70% of publisher traffic occurs on a mobile device, more than half of all emails are opened on a mobile device…But lead-gen must roll on. So,

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Inbound Marketing

The 5 Keys to Inbound Marketing

Inbound marketing is all about bringing your target audience to YOU. Here are 5 keys to launching and maintaining an effective inbound marketing strategy. 1. Knowing Your Audience You cannot be all things to all people -- who is your audience? In other words, who is your

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