Lead Generation

Three Retargeting Strategies To Maximize ROI

Retargeting is a digital marketing strategy that is growing and being used in new and innovated ways. It is a form of online advertising that can keep your organization in front of people after they visit your website Typically, less than 3% of visitors take any

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Ready, Set, Action!

James 4:2 states, “You have not because you ask not.” This same principle applies to marketing. A compelling call-to-action is the most important aspect of your ad. Sadly, many businesses do not use them effectively. Here are three ways to kick start your call-to-actions to conversions. State

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7 Tips To Improve Your Cost Per Conversion

For almost everyone online, in just about every field, everything hinges on conversions. A conversion simply means that someone did something that you marked as a key objective.  They may have converted from being a watcher to a customer, or from a prospect to a

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globalization

Globalization To Personalization

The term “technology” is a loaded term that implies a bit of a paradox.  The realm of cyberspace, for example, is a seemingly infinite, endless abyss of possibilities.  You could live multiple lifetimes and probably never see half of what technology has to offer; but

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facebook sales

Facebook | Great Sales Tool But Terrible At Sales

A lot of people want to use Facebook to generate sales, donations, and new business.  While Facebook can work marvelously to accomplish these objectives, it is rarely a direct transaction.  In order to leverage the promotional power of Facebook, you need to adapt your promotion

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Copywriting That Compels and Converts

What is copywriting and why is it essential? Copywriting is the art and science of writing direct-response copy that sells a product or service by convincing prospective consumers to take some form of action. In today’s increasingly digital world, it is critical for online marketing

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lead generation

6 Tips for Mobile Lead Generation

The collision of lead generation and the mobile revolution is a combustible combination of necessity and inevitability: 40% to 70% of publisher traffic occurs on a mobile device, more than half of all emails are opened on a mobile device…But lead-gen must roll on. So,

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