Lead Nurturing

3 Strategies for 3D Lead Nurturing

Turning a new email address into a brand advocate, donor, or customer requires more than just a few well-crafted emails.  That is a one dimensional approach. It takes connecting with people and opening up at least three relationship pathways, or different communications channels that people


Is Your Lead Nurturing 3 Dimensional?

When most people think of lead nurturing they think of an automated email series sent to every new email address.  And while that is a good tactic, it is a one dimensional way of approaching nurturing.  Real nurturing involves building interest, awareness, and relationship, and