Marketing Strategy

Take a Second Look at YouTube Marketing

Take a Second Look at YouTube Marketing

Digital marketing is frequently used by organizations to get closer to their consumers and build stronger engagement with their organization. But, far too many organizations do not utilize YouTube to build affinity for and engagement with their organization. YouTube is a rapidly-growing tool in the marketing

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The 3 “R’s” of Content

As an organization, it is most likely safe to assume that you invest valuable time, research, and money into creating quality content. Last year almost 90 percent of organizations deemed content marketing as a primary strategy with lead generation and sales closely behind. There’s only

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Is Your Content Compatible with Your Sales Funnel?

Is Your Content Compatible With Your Sales Funnel?

You have spent months crafting the perfect content strategy. Now it is the execution phase. You are confident that content will not only attract new prospective clientele, but also increase engagement of your established fan base. Not to mention, it should also move your newly

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Are You Optimizing Aggressively?

Aggressive optimization has nothing to do with a hostile temperament, but it does involve being quick, decisive, and being willing to let go of any sacred cows.  It is more comfortable to optimize over time, and often better from a scientific standpoint. But sometimes you

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Keys to Content that Emotes

The average human attention span is approximately 8 seconds.  Scientifically speaking, attention is the duration a person can remain focused without distraction. And I am willing to bet in the time you have read these words thus far, I have lost your “attention.”    Did your

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Is Your Social Campaign Prepared for 2017?

Social media has transformed today’s society. It has literally integrated into almost all aspects of our lives changing the very way we communicate, broadcast, purchase, and even plan major events. This year was no different as many trends emerged that once again shifted how businesses interact

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Is Your Campaign Holding Its Proper Alignment?

Our spines, when aligned properly are freed to support our bodies to be their most effective. Blood flow is strong, nerves are functioning in an appropriate manner, and our pain points are a thing of the past. Though sometimes controversial, it is believed that through chiropractic

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