Marketing Strategy

3 Strategies for 3D Lead Nurturing

Turning a new email address into a brand advocate, donor, or customer requires more than just a few well-crafted emails.  That is a one dimensional approach. It takes connecting with people and opening up at least three relationship pathways, or different communications channels that people

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Ready, Set, Action!

James 4:2 states, “You have not because you ask not.” This same principle applies to marketing. A compelling call-to-action is the most important aspect of your ad. Sadly, many businesses do not use them effectively. Here are three ways to kick start your call-to-actions to conversions. State

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5 Things Mobile Users Always Want

When it comes to creating a good mobile experience the best thing you can do is think like a user and give them what they want.  Sometimes what users value is unique to your organization and what you offer, but there are a few common

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Stop, Collaborate, and Listen

While that phrase may take you back to 1990 with Hypercolor shirts and Saved By the Bell (you are welcome for your earworm of the day), there are actually some keys that you can apply when working on a project that keeps you spinning your

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The Snapshot of SnapChat for Small Businesses

What social media platform is relatively new, has a yellow, ghost-shaped logo, and has virtually every teen and twenty-something in selfie overload? You guessed it. SnapChat!  Bursting onto the scene, this app has emerged in popularity among the ranks of its established competitors like Facebook and

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Public Relations

A Little Money Goes a Long Way There has long been a belief that public relations is “free” publicity for an organization. Though hours of strategy and relationship building must be dedicated to achieving any type of publicity, the cost associated with this type of promotion

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How to Increase Email Open Rates

Countless hours go into writing the perfect subject line for each new email. Okay, that may be a slight exaggeration, but subject lines do get much of the focus. Why? Because a well written subject line can increase the open rate, and typical open rates

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