Marketing

Embrace Your Uniqueness

Our family loves Chick-fil-A. I mean, really loves Chick-fil-A. I think the peanut oil runs through our veins. When we get in the car to go anywhere, the kids ask, “Are we going to Chick-fil-A?” Maybe that says a little too much about our eating habits, but nonetheless, it’s

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donor

Are You in a Relationship with Your Donors?

Fundraising is imperative for a non-profit’s survival – but effective fundraising is critical for growth and profitability! There are many ways to raise money, but the key is to utilize proven fundraising principles that minimizes your risk of losing money, engages your donor base, and converts

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Positioning Your Organization

An important part of the branding process is positioning your organization correctly. You can’t begin to communicate effectively until you understand the position your organization holds in the minds of the audience. Effective positioning helps attract customers and donors in the short term and helps

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Find Your Own Yard Sign

We’ve all seen it, the yard sign. They are most often used for political campaigns, the local pizzeria, and sometimes to tell people to slow down as they drive through a neighborhood. They can be overwhelming, or maybe we don’t even slow down to take

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The Surprising Benefits of Repurposing Content

We all have days when the content creation machine isn’t working at peak efficiency. You’re supposed to brainstorm with your team, but you’re grappling for ideas. You want something fresh, but all that comes to you is tired, boring, and unoriginal. Don’t force it. There’s another

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Strategize Your Vision

Strategize Your Vision

You are planning a big event at your church or media ministry. God has given you an amazing vision for this project and you are excited about what He is going to do through it to reach people who need to hear the saving message

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5 Reasons Image Ads Outperform Video Ads

There is no doubt that video ads on Facebook, Instagram, Google Display Networks, and YouTube are more than a trend. Video ads are here to stay and their use continues to grow. Video ads are certainly effective, however they are not always more effective than image-based

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Raise More Money This Year-End

Did you know that nonprofits raise up to 40% of their donations in the last six weeks of the year? How is your organization gearing up to MAXIMIZE its year-end fundraising efforts? To help you raise more money this year, here are some simple steps to

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