Marketing

Branding Your Church’s Media Ministry

One of the keys to developing adequate funding for your church’s media ministry is to develop an independent brand identity for your media outreach. Developing a strong brand involves more than just creating a good logo. It requires a commitment to identify and

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The Value of Working With Consultants

Most thriving ministries or nonprofits are looking for ways to go to the next level — to increase their revenue, to expand their media footprint, to grow their donor base, to launch into social media marketing — so they can impact more lives.   Often, receiving

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The 3 “R’s” of Content

As an organization, it is most likely safe to assume that you invest valuable time, research, and money into creating quality content. Last year almost 90 percent of organizations deemed content marketing as a primary strategy with lead generation and sales closely behind. There’s only

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Is Content Marketing Worth the Effort?

I won’t make you scroll to the bottom to find the answer to this one. YES. Yes, is your answer. Content marketing is worth the time, effort, and cost that you may incur. But, why? And, how do you convince those who decide where time and

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Are You Optimizing Aggressively?

Aggressive optimization has nothing to do with a hostile temperament, but it does involve being quick, decisive, and being willing to let go of any sacred cows.  It is more comfortable to optimize over time, and often better from a scientific standpoint. But sometimes you

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Keys to Content that Emotes

The average human attention span is approximately 8 seconds.  Scientifically speaking, attention is the duration a person can remain focused without distraction. And I am willing to bet in the time you have read these words thus far, I have lost your “attention.”    Did your

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