Marketing

pr

Public Relations

A Little Money Goes a Long Way There has long been a belief that public relations is “free” publicity for an organization. Though hours of strategy and relationship building must be dedicated to achieving any type of publicity, the cost associated with this type of promotion

READ MORE

How to Increase Email Open Rates

Countless hours go into writing the perfect subject line for each new email. Okay, that may be a slight exaggeration, but subject lines do get much of the focus. Why? Because a well written subject line can increase the open rate, and typical open rates

READ MORE
lead

Is Your Lead Nurturing 3 Dimensional?

When most people think of lead nurturing they think of an automated email series sent to every new email address.  And while that is a good tactic, it is a one dimensional way of approaching nurturing.  Real nurturing involves building interest, awareness, and relationship, and

READ MORE

Digital Advertising Success = Data + Intuition

We live in a world of big data, full of constantly updated information, more than we could hope to digest.  In the digital media arena, everything is tied to data.  While we certainly cannot function without analytics, there is more to making decisions. Marketing intuition

READ MORE
branding

Defining Your Brand Essence

How exactly do you define your brand? Many think that a brand is a name, a logo, or maybe even a reference to the services an organization provides. However, at the core of the definition, the term “brand” is much more. It is a promise,

READ MORE

Tips to Stay Current in Social Media

You finally have the hang of the newest social media site, then BOOM! In the blink of a Snapchat, something changes. Can you relate? Welcome to the ever changing world of social media! With the internet booming and social media bec oming the No. 1 advertising

READ MORE