Media

The Surprising Benefits of Repurposing Content

We all have days when the content creation machine isn’t working at peak efficiency. You’re supposed to brainstorm with your team, but you’re grappling for ideas. You want something fresh, but all that comes to you is tired, boring, and unoriginal. Don’t force it. There’s another

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5 Reasons Image Ads Outperform Video Ads

There is no doubt that video ads on Facebook, Instagram, Google Display Networks, and YouTube are more than a trend. Video ads are here to stay and their use continues to grow. Video ads are certainly effective, however they are not always more effective than image-based

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Don’t Discount Traditional Media Too Quickly

With all the media options available today for promoting your product or ministry, it can become overwhelming trying to figure out what will give you the most return for your dollar. Certainly, digital media tends to stand head and shoulders above the crowd these days

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Branding Your Church’s Media Ministry

One of the keys to developing adequate funding for your church’s media ministry is to develop an independent brand identity for your media outreach. Developing a strong brand involves more than just creating a good logo. It requires a commitment to identify and

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Getting Media To Tell Your Story

Getting Media To Tell Your Story

If you’ve been working hard to pitch your organization’s story to a media outlet and you haven’t had much luck, there may be a way to get your organization noticed and build a valued relationship with the outlet at the same time. It requires offering up

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access

Acquire Your Own All-Access Credential

The way people consume information has changed drastically over the last few years and everyone has had to make adjustments — not just the media. If your organization is not functioning as your own media outlet, you are not taking advantage of your greatest asset

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media

How Digital Changes Media Relations

It is no surprise that our dependence on digital media has revolutionized the way we connect with people. And, though many public relations fundamentals will always remain, many things have changed when it comes to interactions with media. Reporters’ jobs have changed dramatically and as a

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