Media

The Next Phase of Television

“Watching television” is a thing of the past. Now, we “consume video.” Every electronic device we own is now a potential video viewing screen, and the transition from traditional “linear” viewing is happening much more quickly than was predicted even as late as a year

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What’s On Your iPhone?

Arguably the most important tool in my technology arsenal is my iPhone. Currently, I am using the iPhone 6+ — but I expect to upgrade soon. More importantly, however, are the apps that make my iPhone so valuable. I have many apps on my iPhone

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Is Broadcast TV Dead?

There are many who are saying that the future of broadcast television looks bleak, and even predicting its ensuing death. Yet many others are saying that there is still plenty of life left in broadcast TV, with a few caveats. We have seen a proliferation of

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The Surprising Benefits of Repurposing Content

We all have days when the content creation machine isn’t working at peak efficiency. You’re supposed to brainstorm with your team, but you’re grappling for ideas. You want something fresh, but all that comes to you is tired, boring, and unoriginal. Don’t force it. There’s another

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5 Reasons Image Ads Outperform Video Ads

There is no doubt that video ads on Facebook, Instagram, Google Display Networks, and YouTube are more than a trend. Video ads are here to stay and their use continues to grow. Video ads are certainly effective, however they are not always more effective than image-based

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Don’t Discount Traditional Media Too Quickly

With all the media options available today for promoting your product or ministry, it can become overwhelming trying to figure out what will give you the most return for your dollar. Certainly, digital media tends to stand head and shoulders above the crowd these days

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Branding Your Church’s Media Ministry

One of the keys to developing adequate funding for your church’s media ministry is to develop an independent brand identity for your media outreach. Developing a strong brand involves more than just creating a good logo. It requires a commitment to identify and

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