Media

access

Acquire Your Own All-Access Credential

The way people consume information has changed drastically over the last few years and everyone has had to make adjustments — not just the media. If your organization is not functioning as your own media outlet, you are not taking advantage of your greatest asset

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media

How Digital Changes Media Relations

It is no surprise that our dependence on digital media has revolutionized the way we connect with people. And, though many public relations fundamentals will always remain, many things have changed when it comes to interactions with media. Reporters’ jobs have changed dramatically and as a

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4 ELEMENTS TO A SUCCESSFUL CHRISTIAN TV PROGRAM

Phil Cooke recently wrote a blog (www.philcooke.com/should-churches-produce-tv-programs/) regarding whether or not churches should produce TV programs.  It got me thinking… There is no more pervasive media than television. Television creates awareness like no other medium. Properly produced, television motivates response. I always say there are four elements

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5 Steps to VBS Success

It’s that time of year.  Summer is in full swing, and so are an abundant amount of VBS posters lining your sidewalks.  Perhaps it’s time to re-think marketing for your church’s VBS.  It’s 2014. We have the technology; let’s put it to good use! 1) Use

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Are You Able To Unplug?

This year on March 7 we celebrated National Day of Unplugging. I only heard about it that day, so I was not able to participate this year. But next year, I will take the challenge! Each year, on the first Friday in March, we are asked

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Christian Digital Media in 2014

2014 is upon us. While we haven’t adjusted to writing this year’s date, we in marketing and media are well accustomed to at least one promise of 2014: Change. In recent weeks, news sources and trade publications have been choc-full of articles about the digital

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Why should churches stream live services?

 

“I can’t go to church today because I have to stay home and take care of my sick niece.” Does this or a similar story sound familiar? I’m not the only one that has a very busy schedule but still wants to stay as connected to the church as I can. Fortunately, my church has a live service as an alternative option.

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Christian Media Time Buying

4 Factors That Impact Christian Media Time Buying

Christian Media Time Buying

When it comes to media buying, it is important to recognize the differences that exist between the secular and Christian markets. Sure, a lot of the basics are the same, but there is a big shift in strategy. Media placement in the secular market is mostly an exercise in mathematics and logic, where prices and statistics drive the equation. But buying airtime in the Christian market for a media ministry adds multiple layers of complexity to the media strategy.

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