When it comes to creating a good mobile experience the best thing you can do is think like a user and give them what they want. Sometimes what users value is unique to your organization and what you offer, but there are a few common
It is easy to think that “a photo is a photo” and people’s reaction to that photo is the same regardless of where they see it. But truth be told, much of the time people consume content differently on mobile. Images, text, video, all of
The textbooks remind us that communication does not occur until someone understands. This all important point can be overshadowed by technical advancements and “best practices” in website design. Whether it is responsive design, adaptive, flat, desktop focused, the most important thing is communicating clearly. Here
Staying ahead of the game and displaying an innate awareness of the ever-evolving technological landscape allows marketing professionals to flourish and boost their clients’ brands. But, like anything else, getting a solid grasp on which technologies can actually help your marketing efforts can become tedious.
The collision of lead generation and the mobile revolution is a combustible combination of necessity and inevitability: 40% to 70% of publisher traffic occurs on a mobile device, more than half of all emails are opened on a mobile device…But lead-gen must roll on. So,