There are many who are saying that the future of broadcast television looks bleak, and even predicting its ensuing death. Yet many others are saying that there is still plenty of life left in broadcast TV, with a few caveats.
We have seen a proliferation of
I’m sure you’ve noticed that brands are speaking out on controversial topics at an elevated rate lately. And, while some have earned the ardent backing of their supporters or customers through the controversy, others have fallen flat, or even turned their supporters against them.
Amazon Echo — Google Home – Apple HomePod — Alexa —Siri…
Voice enabled devices are currently all the rage for consumers. And, why not? I’m certainly one of the many consumers who have benefited from asking Alexa to play a music playlist, or to give me
As we approach the Thanksgiving holiday, it always puts me in the mindset of what I am thankful for. My family, my friends, and my church are all at the top of my list. At Infinity Concepts, we are thankful for our staff, our
I’m a big fan of Amazon. I trust Amazon, I believe in Amazon, I love Amazon. I know with absolute certainty that when I order from their website I will be pleased with the outcome. And, to be fair, I have given them a fair
One of the keys to developing adequate funding for your church’s media ministry is to develop an independent brand identity for your media outreach. Developing a strong brand involves more than just creating a good logo. It requires a commitment to identify and
If you’ve been working hard to pitch your organization’s story to a media outlet and you haven’t had much luck, there may be a way to get your organization noticed and build a valued relationship with the outlet at the same time.
It requires offering up
I won’t make you scroll to the bottom to find the answer to this one. YES. Yes, is your answer. Content marketing is worth the time, effort, and cost that you may incur.
But, why? And, how do you convince those who decide where time and
By, Christine Johns
Generosity. It’s a win-win strategy. It’s the dynamic that occurs when one person gives selflessly to another, based on a mutual understanding of the relationship. Both parties benefit from the affinity which results, and hopefully, a lasting bond of trust is formed.
A Little Money Goes a Long Way
There has long been a belief that public relations is “free” publicity for an organization. Though hours of strategy and relationship building must be dedicated to achieving any type of publicity, the cost associated with this type of promotion