Public Relations

Is Broadcast TV Dead?

There are many who are saying that the future of broadcast television looks bleak, and even predicting its ensuing death. Yet many others are saying that there is still plenty of life left in broadcast TV, with a few caveats. We have seen a proliferation of

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4 Ways to Appreciate Your Donors

As we approach the Thanksgiving holiday, it always puts me in the mindset of what I am thankful for. My family, my friends, and my church are all at the top of my list. At Infinity Concepts, we are thankful for our staff, our

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Branding Your Church’s Media Ministry

One of the keys to developing adequate funding for your church’s media ministry is to develop an independent brand identity for your media outreach. Developing a strong brand involves more than just creating a good logo. It requires a commitment to identify and

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Getting Media To Tell Your Story

Getting Media To Tell Your Story

If you’ve been working hard to pitch your organization’s story to a media outlet and you haven’t had much luck, there may be a way to get your organization noticed and build a valued relationship with the outlet at the same time. It requires offering up

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Is Content Marketing Worth the Effort?

I won’t make you scroll to the bottom to find the answer to this one. YES. Yes, is your answer. Content marketing is worth the time, effort, and cost that you may incur. But, why? And, how do you convince those who decide where time and

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pr

Public Relations

A Little Money Goes a Long Way There has long been a belief that public relations is “free” publicity for an organization. Though hours of strategy and relationship building must be dedicated to achieving any type of publicity, the cost associated with this type of promotion

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