Public Relations

Is Content Marketing Worth the Effort?

I won’t make you scroll to the bottom to find the answer to this one. YES. Yes, is your answer. Content marketing is worth the time, effort, and cost that you may incur. But, why? And, how do you convince those who decide where time and

READ MORE
pr

Public Relations

A Little Money Goes a Long Way There has long been a belief that public relations is “free” publicity for an organization. Though hours of strategy and relationship building must be dedicated to achieving any type of publicity, the cost associated with this type of promotion

READ MORE
campaign

Making the Most of Your Campaign

As the Super Bowl approaches this weekend, thoughts of touchdowns and interceptions quickly shift to the second game played on that fateful Sunday night. Everyone quiets down as play stops and the score fades to black. It is time for the commercials. Why exactly is

READ MORE
access

Acquire Your Own All-Access Credential

The way people consume information has changed drastically over the last few years and everyone has had to make adjustments — not just the media. If your organization is not functioning as your own media outlet, you are not taking advantage of your greatest asset

READ MORE
media

How Digital Changes Media Relations

It is no surprise that our dependence on digital media has revolutionized the way we connect with people. And, though many public relations fundamentals will always remain, many things have changed when it comes to interactions with media. Reporters’ jobs have changed dramatically and as a

READ MORE

7 Ways to Build Relationships in PR and Keep Them

In public relations, relationships are of the highest priority. If you don’t have solid relationships, your job is extremely difficult – and, let’s face it, not all that exciting. PR professionals were born communicators and it is vital to be able to communicate in an effective

READ MORE

Infinity Concepts Named to the Pittsburgh 100

The Region's 100 Fastest Growing Companies For more information: Mendy Nestor 724-733-1200 x22 mendy@infinityconcepts.net Export, Pa. (August 25, 2015) — Infinity Concepts has been named as one of the Top 100 Fastest Growing Private Companies in the Pittsburgh region by the Pittsburgh Business Times. Infinity Concepts is a faith-based advertising agency

READ MORE

The Best Time to Say ‘Thank You’

Believe it or not, the holidays are just around the corner. While this is not necessarily good news for your own wallet, it’s the perfect opportunity to make contact with your people – those donors, customers, supporters, followers, fans and constituents who make your organization

READ MORE

7 Steps to Jumpstart your Holiday Campaign

Beaches, bike rides, and backyard barbeques. Summer is upon us and it is glorious, especially after such a harsh winter. The last thing on our minds is the holidays, however they are right around the corner. 4 MONTHS to THANKSGIVING!  5 MONTHS to CHRISTMAS! Many of us said

READ MORE