Public Relations


Acquire Your Own All-Access Credential

The way people consume information has changed drastically over the last few years and everyone has had to make adjustments — not just the media. If your organization is not functioning as your own media outlet, you are not taking advantage of your greatest asset


How Digital Changes Media Relations

It is no surprise that our dependence on digital media has revolutionized the way we connect with people. And, though many public relations fundamentals will always remain, many things have changed when it comes to interactions with media. Reporters’ jobs have changed dramatically and as a


7 Ways to Build Relationships in PR and Keep Them

In public relations, relationships are of the highest priority. If you don’t have solid relationships, your job is extremely difficult – and, let’s face it, not all that exciting. PR professionals were born communicators and it is vital to be able to communicate in an effective


Infinity Concepts Named to the Pittsburgh 100

The Region's 100 Fastest Growing Companies For more information: Mendy Nestor 724-733-1200 x22 Export, Pa. (August 25, 2015) — Infinity Concepts has been named as one of the Top 100 Fastest Growing Private Companies in the Pittsburgh region by the Pittsburgh Business Times. Infinity Concepts is a faith-based advertising agency


The Best Time to Say ‘Thank You’

Believe it or not, the holidays are just around the corner. While this is not necessarily good news for your own wallet, it’s the perfect opportunity to make contact with your people – those donors, customers, supporters, followers, fans and constituents who make your organization


7 Steps to Jumpstart your Holiday Campaign

Beaches, bike rides, and backyard barbeques. Summer is upon us and it is glorious, especially after such a harsh winter. The last thing on our minds is the holidays, however they are right around the corner. 4 MONTHS to THANKSGIVING!  5 MONTHS to CHRISTMAS! Many of us said


Talk Less, Say More

I’ll never forget the day. I ran into my high school history teacher shortly after graduating college and landing my first public relations job. He asked me what I was doing now, and I told him I majored in communications/PR, and I get to talk


Kissing Cousins: Marketing and Public Relations

Marketing and Public Relations (PR) are the same, right? Nope. They are in the same family, but they’re not the same thing. They both work very well together, but if you’re looking to implement a communications plan, they work very differently. Let’s take a closer


Be the Expert

Have you ever seen an expert on a television news program and said to yourself, “I could do that,” or “He has it all wrong and doesn’t know the facts”? What qualifies one person over another as an expert? Let’s take a look. Books: More often


Take a Page from Amazon’s Playbook

I admit, I’m a nerd. Watching 60 Minutes on a Sunday evening is something I’ve done all my life. My parents watched it when I was growing up with our one television set with its three channels, and it’s comforting. Who didn’t find Morley Safer comforting? I digress.