SEM

What Does Optimization REALLY Mean?

The web is abuzz with all sorts of optimization these days.  We have search engine optimization, landing page optimization, email optimization, website optimization, broadcast media optimization, social media optimization and so on.  But what does it all mean? And is there really anything to it? 

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3 Aspects of a Responsive Website

As we consider the move from desktop / laptop devices to tablets, phones, watches, and glasses, the term "responsive" arises more and more often in web design conversations. So what makes a site design ‘responsive’? Responsive design originally referred to websites scaling to fit multiple sized

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5 Tips For Managing Big Facebook Campaigns

When you run a small Facebook campaign, things are simple, variables are few, and measurement is easy.  But as you scale up, there are layers of complexity that are invariably added to the mix. Some people would recommend just setting up a small campaign and

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Business Apps from The Beatles

The Fab Four arrived in America 50 years ago this Fall. So let’s take a couple of minutes to list some business, productivity and/or travel applications that The Beatles may have inspired with their biggest hits. Hundreds of millions can't imagine life without their music,

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