SEO

What Does Optimization REALLY Mean?

The web is abuzz with all sorts of optimization these days.  We have search engine optimization, landing page optimization, email optimization, website optimization, broadcast media optimization, social media optimization and so on.  But what does it all mean? And is there really anything to it? 

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5 Marketing Strategies for the New Year

January is swiftly approaching, and now is the time when businesses and ministries alike have the opportunity to start fresh with their marketing plans. Facing the goals of a new year can be overwhelming, so here are five key areas to consider for crafting an

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5 Tips For Managing Big Facebook Campaigns

When you run a small Facebook campaign, things are simple, variables are few, and measurement is easy.  But as you scale up, there are layers of complexity that are invariably added to the mix. Some people would recommend just setting up a small campaign and

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5 Ways to Turn Visitor-Flow Into Cash-Flow

Creating web traffic requires some work, budget, and strategy. But when your visitors and page views begin to rise, your objectives are far from complete. Contrary to what every webmaster would like, people do not become customers, donors, or advocates just because they graced the pixels

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