Many people know that Google AdWords is synonymous with those little text ads that pop up in Google when you search for things. But AdWords is a lot bigger and does a lot more than just search ads. In fact, it is one the biggest
Facebook is always changing. The culture, the best practices, and the algorithm – they are always evolving. And the best way to stay at the front of the pack is to make adjustments every step of the way. But sometimes, we get caught up focusing
The web is abuzz with all sorts of optimization these days. We have search engine optimization, landing page optimization, email optimization, website optimization, broadcast media optimization, social media optimization and so on. But what does it all mean? And is there really anything to it?
January is swiftly approaching, and now is the time when businesses and ministries alike have the opportunity to start fresh with their marketing plans. Facing the goals of a new year can be overwhelming, so here are five key areas to consider for crafting an
When asked what they want, Facebook page engagement or growth, most people say both. And sure, that would be great, but it is not quite that simple. Adding new Facebook fans impacts the engagement equation. There is a conceptual issue and a math issue that
When you run a small Facebook campaign, things are simple, variables are few, and measurement is easy. But as you scale up, there are layers of complexity that are invariably added to the mix. Some people would recommend just setting up a small campaign and
Pretend for a moment that you manage a brick-and-mortar retail store. Who do you think are the most likely people to buy something from your store? Your first thought is people who like your product, and your second thought probably points to a specific type
In case you have not heard, Google recently announced they would begin using website security features as a variable for determining search rankings. If your site already has HTTPS security in place across your entire website then you are on the fast track. If not,
I just read some research touting the virtues of Facebook mobile ads. A lot of praise was being given to mobile being more cost effective, having higher click through rates, and producing more web traffic. Facebook of course is loving the attention and is promoting
Creating web traffic requires some work, budget, and strategy. But when your visitors and page views begin to rise, your objectives are far from complete.
Contrary to what every webmaster would like, people do not become customers, donors, or advocates just because they graced the pixels