SEO

How To Launch A New Engaging Social Platform From Scratch

Launching a new Facebook page is easy, but the systematic and strategic debut of a new social platform is a completely different discussion.  We often think of Facebook interactions as engagement, but it’s really only a doorway to the level of engagement your organization needs to have with people to make the most of Facebook’s potential. 

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SEO Direct Traffic

Using SEO For The Sake Of Direct Traffic

SEO Direct Traffic

Conventional thinking states that search engine optimization is typically something to focus on in order to reach those who want what you have but don’t know who you are. It’s used when “searches” are involved. It is accepted wisdom that direct website traffic is not impacted by SEO, nor is referral traffic because if people know who you are and what you do, they don’t need a search engine to find you. And while the concept makes sense, human behavior is creating an unpredictable dynamic that is throwing a splash of color onto this black and white idea. Simply put, people are using Google’s search field in place of their address bar.

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Search Engine Marketing In Churches

The Role That Search Engine Marketing Plays In Churches

Search Engine Marketing In Churches

Most churches do not immediately think of Google Adwords as an avenue for marketing or promotion. There are just so many web searches daily for church related terms that it seems like it would be too difficult to get relevant web traffic for a reasonable cost. And while Adwords may not be the best tool for reaching a general audience looking for churches, there is a lot of potential to reach local people looking for things your church is doing.

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Online Marketing Strategies

Facebook Ads Vs. Google Ads | Online Marketing Strategies

Online Marketing Strategies

There is a lot of buzz right now about the power of social media advertising and search engine advertising. And while I would certainly agree that each is buzz worthy, I would not necessarily recommend using both, or either. Like with any marketing channel, you need to have a strategic purpose behind any effort or expenditure. But in order to make a strategic decision, you need to have a foundational understanding of your options. And that is where this post comes in: to compare and contrast the strengths and weaknesses, and the appropriate applications of these channels.

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