Most people have heard something about the changes Facebook has been making for the past few months, and many have tasted them first hand. The old rules and the old era are fading away and organic reach is becoming a thing of the past. There
What I am about to tell you is not found in any textbook and is not openly discussed among many of the social media elite. It is a lesson learned from experience and honest observation. The lesson is that every social media platform, particularly Facebook,
Facebook can be a tough proving ground, no doubt about it. And it is easy to see success, just log on and look at your news feed. What you see are the posts which have been successful. But for every post that you see and
When you search for something on Google, do you care how well optimized each website in the search results is? Probably not, you only really care about finding what you are looking for. But a lot of the SEO work being done these days centers around
All hail Twitter… the giant social outlet that only permits short 140 character blurbs of content to be shared at a time, but still has users carrying conversations, companies sharing industry news, and organizations leading discussions!
Everyone is looking for the competitive edge in Search Engine Optimization. They are looking for the next big thing, loophole, or tidbit of wisdom. But with the frequent Google search changes, the big key is to invest resources into things that never change … building a quality website.
Launching a new Facebook page is easy, but the systematic and strategic debut of a new social platform is a completely different discussion. We often think of Facebook interactions as engagement, but it’s really only a doorway to the level of engagement your organization needs to have with people to make the most of Facebook’s potential.
Conventional thinking states that search engine optimization is typically something to focus on in order to reach those who want what you have but don’t know who you are. It’s used when “searches” are involved. It is accepted wisdom that direct website traffic is not impacted by SEO, nor is referral traffic because if people know who you are and what you do, they don’t need a search engine to find you. And while the concept makes sense, human behavior is creating an unpredictable dynamic that is throwing a splash of color onto this black and white idea. Simply put, people are using Google’s search field in place of their address bar.
Most churches do not immediately think of Google Adwords as an avenue for marketing or promotion. There are just so many web searches daily for church related terms that it seems like it would be too difficult to get relevant web traffic for a reasonable cost. And while Adwords may not be the best tool for reaching a general audience looking for churches, there is a lot of potential to reach local people looking for things your church is doing.
There is a lot of buzz right now about the power of social media advertising and search engine advertising. And while I would certainly agree that each is buzz worthy, I would not necessarily recommend using both, or either. Like with any marketing channel, you need to have a strategic purpose behind any effort or expenditure. But in order to make a strategic decision, you need to have a foundational understanding of your options. And that is where this post comes in: to compare and contrast the strengths and weaknesses, and the appropriate applications of these channels.