Social Media

The Surprising Benefits of Repurposing Content

We all have days when the content creation machine isn’t working at peak efficiency. You’re supposed to brainstorm with your team, but you’re grappling for ideas. You want something fresh, but all that comes to you is tired, boring, and unoriginal. Don’t force it. There’s another

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Are Your Media Partners “Facebook Certified?”

Digital advertising has taken its place in the media marketplace. Digital advertising is popular because it is affordable, measurable, and targetable. Facebook has become one of the largest players in the world when it comes to digital advertising. In fact, Facebook and Google combined

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Raise More Money This Year-End

Did you know that nonprofits raise up to 40% of their donations in the last six weeks of the year? How is your organization gearing up to MAXIMIZE its year-end fundraising efforts? To help you raise more money this year, here are some simple steps to

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Three Retargeting Strategies To Maximize ROI

Retargeting is a digital marketing strategy that is growing and being used in new and innovated ways. It is a form of online advertising that can keep your organization in front of people after they visit your website Typically, less than 3% of visitors take any

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The 3 “R’s” of Content

As an organization, it is most likely safe to assume that you invest valuable time, research, and money into creating quality content. Last year almost 90 percent of organizations deemed content marketing as a primary strategy with lead generation and sales closely behind. There’s only

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Is Your Social Campaign Prepared for 2017?

Social media has transformed today’s society. It has literally integrated into almost all aspects of our lives changing the very way we communicate, broadcast, purchase, and even plan major events. This year was no different as many trends emerged that once again shifted how businesses interact

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