Social Media

The Next Phase of Television

“Watching television” is a thing of the past. Now, we “consume video.” Every electronic device we own is now a potential video viewing screen, and the transition from traditional “linear” viewing is happening much more quickly than was predicted even as late as a year

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What’s On Your iPhone?

Arguably the most important tool in my technology arsenal is my iPhone. Currently, I am using the iPhone 6+ — but I expect to upgrade soon. More importantly, however, are the apps that make my iPhone so valuable. I have many apps on my iPhone

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Multi-Channel Fundraising

Breaking Through the Noise to Capture Your Donors Attention We live in a noisy world full of messages vying to capture our attention! Perhaps you are reading this article while the television is playing in the background, the ding of incoming emails is faintly heard on your

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The Surprising Benefits of Repurposing Content

We all have days when the content creation machine isn’t working at peak efficiency. You’re supposed to brainstorm with your team, but you’re grappling for ideas. You want something fresh, but all that comes to you is tired, boring, and unoriginal. Don’t force it. There’s another

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Are Your Media Partners “Facebook Certified?”

Digital advertising has taken its place in the media marketplace. Digital advertising is popular because it is affordable, measurable, and targetable. Facebook has become one of the largest players in the world when it comes to digital advertising. In fact, Facebook and Google combined

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Raise More Money This Year-End

Did you know that nonprofits raise up to 40% of their donations in the last six weeks of the year? How is your organization gearing up to MAXIMIZE its year-end fundraising efforts? To help you raise more money this year, here are some simple steps to

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Three Retargeting Strategies To Maximize ROI

Retargeting is a digital marketing strategy that is growing and being used in new and innovated ways. It is a form of online advertising that can keep your organization in front of people after they visit your website Typically, less than 3% of visitors take any

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