Google yourself

Much has changed in the last 10 years because of technology and the internet.  I can’t remember the last time I went to the library.  It’s not that I don’t love the library and enjoy reading, but I have access to more information on my laptop via the web than apparently can be counted.

I can’t recall what life was like before the cell phone.  In fact,


Context matters

Here’s a great example of how the media you are using can determine what looks best. We are working on a cartoon feature and showed several printed versions of it around the office to see which colorization process looked best.

The reaction was mixed with a slight favoring of one colorization process.



In recent issues of Jump Start, we have been targeting some critical investment areas your organization should focus on when evaluating the clarity of your brand message. Today, let’s discuss the human dynamic of your organization: Your staff.

When you look at your organization, what do you see? How well do your teams function? Are there areas where they can grow stronger … excel at a higher level … and achieve more than they ever thought possible?



You may have noticed that Infinity Concepts is going through a change in our Brand Identity… new logo, new website, new look, etc. As we are working through this process, we thought it might be interesting for you to know a little more about the scope of service we provide. For the next several weeks we will feature a series of articles that highlight the various categories of services we provide. As our brand identity transformation is completed, we will return to sharing insightful and informative updates with you through our eNewsletter as well as our Blog. Keep watching — there is a lot more to come.

Does your unique message boldly stand out from the crowd?


Travel Tips: Save Time and Money

In the course of business, I inevitably find myself traveling frequently. I spend a number of days each month on the road or in the air. Our clients are located across the US and even in other countries, and we try to visit and meet with them regularly.

You may find that you also need to travel from time to time. Some people enjoy traveling – the excitement of seeing new places and meeting new people. Others may find it somewhat of a nuisance. Traveling can be frustrating at times. It is often difficult to be away from home and family for extended periods of time. Whatever your opinion is about traveling, we’d like to offer some tips to help make your trips more enjoyable, efficient, and productive.


Focus on the One

Our articles typically focus marketing, management, and fundraising — but at the beginning of this New Year we decided to take a week and talk specifically about church lfe and church growth. If you are a Pastor or a church leader … this article is for you.

The start of a new year — and a new decade — is very exciting. If you’re like the average American, you’ve probably already made a list of New Year’s resolutions you’d like to achieve over the next twelve months. The arrival of January 1st usually stirs up a lot of new ideas, and it can be a time when we often reflect on our lives. Are we who we want to be? What can we do to become the best version of ourselves? And why on earth did all those Christmas cookies go straight to the waistline?


‘Tis The Season

To everything there is a season, A time for every purpose under heaven: (Eccl 3:1)

We live in a world filled with seasons: The calendar has four seasons … each follows the other with distinct purpose in the cycle of life that surrounds us. We just completed the Christmas holiday season and now to many it is the exercise-and-lose-weight season. Our lives, our work, even our sports are all seasonal.

Solomon was correct when he penned those famous words in Ecclesiastes … to everything there is a season.


Getting Personal

There is a lot of talk these days in the direct mail marketing world on the subject of variable data printing. If you are not familiar with this relatively new technology, allow us to give you an abbreviated overview.

Variable data technology (VDT) itself is not all that new to publishing. Its predecessor was the mail merge tool introduced on most desktop systems in the 1990’s. In it, the variable information found on one’s database could be accessed and dropped into a print field on a document, creating a personal greeting to an otherwise impersonal letter. In most cases, it was nothing more than a name and address at the top of the page.


Take the Journey…

Communication is a journey. It is the process of taking someone from where they are to where they need to be. It is a means of changing perception — direction — understanding — or focus. It is a continuum of shifting framework that must be carefully managed for the appropriate information progression to take place.

Good communication must assume that there is a gap of understanding between two people and then progressively fill in that gap with layers of information and experience to reduce the distance between them.

Sunday morning worship is often a great example of bad communication.