Every organization has a brand. Be sure yours is memorable. Ask yourself this question: “What do people think of when they think of my organization?” Your organization’s “brand” is the total of all the experiences people have with your organization. Every organization has a brand. Is your brand accidental or intentional? If you don’t strategically manage your brand, it will manage you.
Sometimes brands just happen. But your organization has the opportunity to define what your brand will be. A brand is not a look or a logo — these are the results of the brand. In its essence, your brand is an unfaltering promise your organization makes to your benefactors, your donors, your stakeholders, and the public.
Infinity Concepts can help you determine your:
Brand Essence: The core components of your brand’s DNA
Brand Promise: Define what people can expect from you
Brand Alignment: Bring health and clarity to your marketing and communications
Brand Image: Compelling visuals with a consistent look and messaging