branding Tag

Take a Second Look at YouTube Marketing

Take a Second Look at YouTube Marketing

Digital marketing is frequently used by organizations to get closer to their consumers and build stronger engagement with their organization. But, far too many organizations do not utilize YouTube to build affinity for and engagement with their organization. YouTube is a rapidly-growing tool in the marketing

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Is Fake News Affecting Your Brand?

Fake news. The phrase seems to be on the tip of everyone’s tongue these days. The President is tweeting about it — the news outlets are defensive about it — and even Facebook is at the center of the fake news debate. But have you taken

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Getting Media To Tell Your Story

Getting Media To Tell Your Story

If you’ve been working hard to pitch your organization’s story to a media outlet and you haven’t had much luck, there may be a way to get your organization noticed and build a valued relationship with the outlet at the same time. It requires offering up

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Is Your Content Compatible with Your Sales Funnel?

Is Your Content Compatible With Your Sales Funnel?

You have spent months crafting the perfect content strategy. Now it is the execution phase. You are confident that content will not only attract new prospective clientele, but also increase engagement of your established fan base. Not to mention, it should also move your newly

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Marketing Value Proposition

All Branding And Marketing Flows From Your Value Proposition

Marketing Value Proposition

We see a lot of creative marketing campaigns these days, but there is one critical element that every successful campaign hinges on – the value proposition. Marketing is not just promoting a product, and branding is not just synthetically crafting an image. A clearly defined value proposition is the cornerstone, the chief element that every part of a successful campaign is built on.

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Protect Brand Personality

Always Protect Your Brand Personality | Even In SEM Campaigns

Protect Brand Personality

Your brand personality is the face and the feel of your entire organization.  It is the human-like traits and qualities that people experience whenever they interact with your brand.  This is an easy enough idea to grasp when it comes to phone-based customer service.  But when you try to frame it through the lens of search engine marketing (SEM), it seems a bit more abstract.  The reality is, each and every time anyone interacts with your brand, the experiences need to be consistent, even in SEM.

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Building Social Brand Awareness

Building Brand Awareness on Facebook | 5 Critical Tactics

Building Social Brand Awareness

Prevailing marketing wisdom tells you to go where your audience is. And if nearly every American who has a computer is on Facebook, then most of your audience is likely there. And while there is a lot of truth to that, just because your audience is there does not mean it is aware of you. Building brand awareness on social media requires a different approach than traditional media. You need a strategy that is custom tailored to your brand and audience; cookie cutter approaches will only take you so far.

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