creative marketing Tag

Take a Second Look at YouTube Marketing

Take a Second Look at YouTube Marketing

Digital marketing is frequently used by organizations to get closer to their consumers and build stronger engagement with their organization. But, far too many organizations do not utilize YouTube to build affinity for and engagement with their organization. YouTube is a rapidly-growing tool in the marketing

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Is Your Content Compatible with Your Sales Funnel?

Is Your Content Compatible With Your Sales Funnel?

You have spent months crafting the perfect content strategy. Now it is the execution phase. You are confident that content will not only attract new prospective clientele, but also increase engagement of your established fan base. Not to mention, it should also move your newly

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creative marketing

Simplicity Is Critical In Creative Marketing

creative marketing

Have you ever engaged with a really fancy marketing campaign but got stuck or lost after a few moments? I know I have, and rarely have I stuck around. Only individuals who are really interested and motivated tend to put in enough effort to figure out the marketing message. Without simplicity, even the most clever and engaging idea will eventually lose momentum.

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Creative Marketing and the Olympics

Are The Olympics Cultivating Creative Marketing Ideas?

Creative Marketing ideas for the Olympics

If you have spent much time this year watching the Olympics, then you have probably seen a great deal of advertising that is themed around the games. You name it; almost any product you can think of has been marketed using a display of highly-charged athleticism (even this blog post!).  Some ads mention the Olympic Games, some feature athletes, and a number of them carry the themes but make no direct reference.  I began to ask myself, “Are these marketing efforts creative or just timely?”

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Church Social Media

Casting A Net For Followers Through Church Social Media

Church Social Media

Social media takes every element of what it means to “be social”, amplifies it and expands it to accommodate a vast majority of a population who seek similar interests. It also reaches out and motivates those who don’t seek similar interests. For a church, this means social media is used to build interior relationships, and also as a tool to spread the good word. It’s a way for congregations to be effectual “fishers of men”.

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