Donor communications Tag

Direct Mail: Improving Your ROI

Direct Mail: Improving Your ROI

Is there something that can be done to improve ROI for your direct mail program? How can the response rate be increased? How can you get a larger average gift? There are many factors that can affect the performance of a direct mail appeal letter; but

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Inspiring Communication

Inspiring Communication: 3 Key Fundraising Strategy Steps

Inspiring Communication

Every ministry organization requires funding to accomplish their mission. Typically, most of the funds are raised through direct mail appeal letters. In doing nonprofit consulting, people often ask me what makes a successful fundraising letter? Here are three tips to help you communicate more effectively with your donors.

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Sharing Vision

Do Your Donors Know Your Vision?

Sharing Vision

I have a question for you. What is your organization’s vision? What is it that you are trying to accomplish? What is the future goal that you want to attain? That vision — the picture of a different future — is what donors are attracted to.

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