infinity concepts Tag

Direct Mail: Improving Your ROI

Direct Mail: Improving Your ROI

Is there something that can be done to improve ROI for your direct mail program? How can the response rate be increased? How can you get a larger average gift? There are many factors that can affect the performance of a direct mail appeal letter; but

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Sharing Vision

Do Your Donors Know Your Vision?

Sharing Vision

I have a question for you. What is your organization’s vision? What is it that you are trying to accomplish? What is the future goal that you want to attain? That vision — the picture of a different future — is what donors are attracted to.

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SEO Juice

3 Huge Ways That Regular Blogging Can Generate SEO Juice

SEO Juice

Just about everybody is blogging these days, and I do mean everybody.  But did you know that a lot of people who blog aren’t doing it for the right reasons?  Many of them don’t even know the right reasons.  And some of the biggest reasons to blog are the SEO benefits and these are of major value whether you’re a business, non-profit, small church, or high profile media ministry

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Business people Texting Each Other

Developing the Social Skills Needed For Social Media

Business people Texting Each Other

All too often businesses decide to jump on board with social media and assign someone to start a Twitter feed or a Facebook page.  To a learned social strategist this is already starting to smell sour.  But it’s not necessarily a doomed effort until Tweets and Facebook posts are expected by the end of the day.  Social media has its own language and every channel (Twitter, LinkedIn,  and Facebook) has its own individual social cultures and dialects.  You need to learn the language and the culture of social media before you begin broadcasting.

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Best Pactices Sign

One Practical Way To Boost Your Twitter Reach

Best Pactices Sign

There seems to be an endless supply of tweets, ebooks, blog posts, and articles with key principles of using Twitter more effectively.  But of all the content out there, I only rarely come across something that meets these three criteria: Novel, Doable, and Effective.  And increasing your twitter reach by positioning yourself as a primary source is something that meets all three conditions.

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A Brand Is Like A Cup Of Coffee

Cup of Coffee

I love coffee. I’ve loved coffee ever since I was a kid. I started drinking coffee when I was in grade school and after all these years – I still love coffee. In fact, I’m a coffee fanatic!  My experience with branding dates back almost as far and I’ve come to learn that they have more than a few things in common.

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