marketing Tag

Take a Second Look at YouTube Marketing

Take a Second Look at YouTube Marketing

Digital marketing is frequently used by organizations to get closer to their consumers and build stronger engagement with their organization. But, far too many organizations do not utilize YouTube to build affinity for and engagement with their organization. YouTube is a rapidly-growing tool in the marketing

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Stop, Collaborate, and Listen

While that phrase may take you back to 1990 with Hypercolor shirts and Saved By the Bell (you are welcome for your earworm of the day), there are actually some keys that you can apply when working on a project that keeps you spinning your

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Marketing Value Proposition

All Branding And Marketing Flows From Your Value Proposition

Marketing Value Proposition

We see a lot of creative marketing campaigns these days, but there is one critical element that every successful campaign hinges on – the value proposition. Marketing is not just promoting a product, and branding is not just synthetically crafting an image. A clearly defined value proposition is the cornerstone, the chief element that every part of a successful campaign is built on.

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creative marketing

Simplicity Is Critical In Creative Marketing

creative marketing

Have you ever engaged with a really fancy marketing campaign but got stuck or lost after a few moments? I know I have, and rarely have I stuck around. Only individuals who are really interested and motivated tend to put in enough effort to figure out the marketing message. Without simplicity, even the most clever and engaging idea will eventually lose momentum.

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A Brand Is Like A Cup Of Coffee

Cup of Coffee

I love coffee. I’ve loved coffee ever since I was a kid. I started drinking coffee when I was in grade school and after all these years – I still love coffee. In fact, I’m a coffee fanatic!  My experience with branding dates back almost as far and I’ve come to learn that they have more than a few things in common.

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The Dirty Little Secret About Branding

I have a secret to share with you … branding always happens!

It doesn’t matter whether you think about, whether you care about it, whether you work at it or not; your organization – your business – your ministry is being branded every day.

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