If you’ve been working hard to pitch your organization’s story to a media outlet and you haven’t had much luck, there may be a way to get your organization noticed and build a valued relationship with the outlet at the same time.
It requires offering up
When it comes to media buying, it is important to recognize the differences that exist between the secular and Christian markets. Sure, a lot of the basics are the same, but there is a big shift in strategy. Media placement in the secular market is mostly an exercise in mathematics and logic, where prices and statistics drive the equation. But buying airtime in the Christian market for a media ministry adds multiple layers of complexity to the media strategy.
As you launch into your program, it is vital to know how the world of Christian television programming works. Before you get to media buying and media placement you need to look at what types of programming there are and how they fit into your vision. To boil it all down, it comes down to the types of airtime a station uses to fill its programming schedule
Okay, so you want to launch your media ministry by starting a television program? What program format will you choose? A talk show? An up-close-and-personal teaching show? A videotaped church service? An all-music format? Or a variety program that includes a little teaching, a little music, and maybe an interview or man-on-the-street segment?