By Christine Johns Therefore, having put away falsehood, let each one of you speak the truth with his neighbor, for we are members one of another. Ephesians 4:25 Peace if possible, truth at all costs. --Martin Luther Recently, I read an article about the state of communication in
By, Christine Johns Generosity. It’s a win-win strategy. It’s the dynamic that occurs when one person gives selflessly to another, based on a mutual understanding of the relationship. Both parties benefit from the affinity which results, and hopefully, a lasting bond of trust is formed. Who doesn’t
Of course, one thing that is always certain in our lives is transition. When we grow as individuals, time and place often comes to separate us from those we once knew, and the things we became familiar with. We move from neighborhood to neighborhood, high school to college, or occupation to occupation. When our plans and purposes change, we are naturally forced to re-adapt and build new identities within a community and acquaint ourselves with new people.
So perhaps you are the proverbial social media “social butterfly.” Yet of the close to 700 Facebook friends you connect with regularly, you really only “know” a percentage of those. When it comes down to those you have actually met in person or have a close personal relationship with, the number decreases even more. So herein lies the significant concern with businesses and online public relations. Social media is merely a tool to build and nurture “real” or existing relationships, not quite as much to generate new ones.
There are many different approaches to a strategic and effective public relations campaign. However, once you have built your strategy and developed the campaign, the critical component becomes effective execution.
I am often asked, “What is the difference between marketing and public relations (PR)?” PR is about managing perception and developing relationships. Marketing uses the media to send a message, while PR engages the media in what you are doing so they send the message
We are often asked to explain the difference Between Advertising, Direct Marketing, Telemarketing, Public Relations, and Brand Recognition?
Perhaps this young man’s perspective will clarify:
You see a gorgeous girl at a party. You go up to her and say, “I’m