social media Tag

Social Media Training

What Is The Best Way To Get Social Media Training?

Social Media Training

Say you are new to the field and you want to learn about social media. Or perhaps you just want to learn more.  What is the best way to do that?  Do you take a social media course? Do you enroll in a social media training program?  Do you buy some books and teach yourself?  The reality is there are a lot of options out there, none of which are as simple as just pushing a button.  The best answer will depend on whether you are after information or skills.

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Effective Internet Marketing Sharable Content

How To Do Effective Internet Marketing With Sharable Content

Effective Internet Marketing Sharable Content

Have you ever taken the bait and clicked on a really good ad?  I mean, you knew it was an ad and clicked it anyway?  I have, but I can tell you that it does not happen often.

“Why do I click on it?” you ask. Because I am intrigued or excited and want to find out more information about what seems to be natural, organic content.  And that is the key: if people feel like your content is organic and not a sales piece, then they will be comfortable with clicking.

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Obvious Social Media Marketing

The Obvious Secret To Social Media Marketing: Testing, Retesting, & Testing Again!

Obvious Social Media Marketing

Sometimes the best marketing wisdom is hiding in plain sight!

Everyone is looking for hidden social media marketing secrets, some new and little known tactic that will tip the scales in their favor. Marketers are looking for that one hidden truth that they have not yet found to answer all of their questions. And while certainly there is new information that could help each one of us, I believe the real secret is very obvious and often ignored; testing! 

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Facebook EdgeRank

How Facebooks EdgeRank Score Impacts Popularity, Reach, and Influence

Facebook EdgeRank

Almost a billion people are using Facebook, but most are unaware of the “secret sauce” that determines what they see. Many are blissfully unaware that not all the content they post is seen by even their closest friends, and that the longer they go without anyone interacting with their content, the less anyone sees their posts.  Bottom line – if no one likes your stuff, eventually almost no one will see it.

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Online Marketing Strategies

Facebook Ads Vs. Google Ads | Online Marketing Strategies

Online Marketing Strategies

There is a lot of buzz right now about the power of social media advertising and search engine advertising. And while I would certainly agree that each is buzz worthy, I would not necessarily recommend using both, or either. Like with any marketing channel, you need to have a strategic purpose behind any effort or expenditure. But in order to make a strategic decision, you need to have a foundational understanding of your options. And that is where this post comes in: to compare and contrast the strengths and weaknesses, and the appropriate applications of these channels.

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Using Social Media To Express Your Brand Personality

Brand Personality

What is Brand Personality?

Simply put, your brand personality is the collection of human qualities that describe your organization. While the idea is simple, the implications are big. Every time that anyone interacts with any part of your organization (Branding Points), their interaction needs to be consistent with your defined brand personality. Be it a phone call, email, tweet, in person visit, post card or receipt, everything needs to align with this aspect of your overall brand identity. And when it comes to social media, things can start to get complicated.

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