What is Brand Personality?
Simply put, your brand personality is the collection of human qualities that describe your organization. While the idea is simple, the implications are big. Every time that anyone interacts with any part of your organization (Branding Points), their interaction needs to be consistent with your defined brand personality. Be it a phone call, email, tweet, in person visit, post card or receipt, everything needs to align with this aspect of your overall brand identity. And when it comes to social media, things can start to get complicated.