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Effective Internet Marketing Stories

Effective Internet Marketing | Is Your Brand Moving With The Cheese?

Effective Internet Marketing Stories

If you know the context or even are familiar with the novel “Who Moved My Cheese”, then you know how to resolve the debate over inbound vs. outbound marketing. Which is more effective? In the novel there are five allegorical entities Hem and Haw (reluctant and unwilling to change), Sniff and Scurry (the change seekers), and the cheese (representative of the success we all strive for).

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