INFINITY CONCEPTS
An Integrated Brand Communications Agency
Inspiring People of Faith To Action!
Advertising Agency • Public Relations Agency • Fundraising Agency
All under one roof!
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Consulting
Plan Your Future
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Make Your Statement
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Inspire Your Donors
Public Relations
Tell Your Story
Traditional Media
Optimize Your Investment
Digital Media
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Insights from our team.
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The Changing Face of Media
July 19, 2019There’s an old expression that “everything old is new again” and it seems to be true in the media world. Media options that were considered to be dying in the past few years are now on the rise
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Is Your Digital Acquisition Data Telling A Story?
July 12, 2019Recently I was reviewing the analytics for a Facebook donor acquisition pilot campaign. At face value the analytics left the impression that the campaign was not effective and should be discontinued.
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The Six Principles of Influence
July 5, 2019Though written over thirty years ago, Robert Cialdini’s book Influence: The Psychology of Persuasion identifies six psychological principles of influence that are still used by many of us in Public