Author: Christine Johns

Free Ways to Boost Facebook Post Engagement

Like it or not, social media is here to stay. And if your business, ministry, or organization is utilizing it to grow and engage your audience, chances are you have asked the question about whether it’s worth investing a portion of your marketing budget into

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Social Media Post Design That Engages

You have taken the bold step of introducing your business or organization to the wild west of social media. You’ve been diligent in your market research, you’ve identified your target audience, and you know what your audience expects from your brand. You’ve even culled the

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3 Top Social Media Trends to Consider in 2019

Trends. They’re ever-changing and imitating them doesn’t guarantee success. In reality, the only trend you need to follow consistently—especially in social media—is to adjust your approach to bring awareness to and increase engagement with your audience. Anything else needs to be carefully evaluated before you

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Using the Magic of Scale in Your Design

Have you ever stared at a design you created and thought, “It’s okay, but it needs … something.” Countless times I’ve spent hours on a design, only to discover it just somehow seemed … well, flat. When it comes to designing content, whether it’s digital or

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Old Blogs, New Tricks

For the past several months, I’ve been looking for a dog. I haven’t had a dog in nearly 20 years, so it’s been a challenging and lengthy process, to say the least. A dear friend of mine has a terrier I absolutely adore. I love his

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4 Tips for Powerful Content Design

With so many brands vying for attention, it becomes increasingly difficult to capture and maintain the attention of consumers whose needs vary widely. Whether you are creating a landing page, writing blog posts, or making video ads, your content marketing design and appearance can either attract

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Night Shift at the Idea Factory

Creativity, I’m convinced, is a blue-collar job. I think this way because my grandfather worked in steel most of his adult life. He was a brilliant man and a keen observer of human behavior. He had an astounding work ethic and knew how to inspire his

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4 Deadly Branding Mistakes

You’ll never get a second chance to make a first impression. – Will Rogers First impressions. A majority of the time they are off-base and flat-out wrong. Unfortunately, for many of your potential customers or donors, their first impression of you is the only thing they

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