Author: Christine Johns

Old Blogs, New Tricks

For the past several months, I’ve been looking for a dog. I haven’t had a dog in nearly 20 years, so it’s been a challenging and lengthy process, to say the least. A dear friend of mine has a terrier I absolutely adore. I love his

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4 Tips for Powerful Content Design

With so many brands vying for attention, it becomes increasingly difficult to capture and maintain the attention of consumers whose needs vary widely. Whether you are creating a landing page, writing blog posts, or making video ads, your content marketing design and appearance can either attract

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Night Shift at the Idea Factory

Creativity, I’m convinced, is a blue-collar job. I think this way because my grandfather worked in steel most of his adult life. He was a brilliant man and a keen observer of human behavior. He had an astounding work ethic and knew how to inspire his

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4 Deadly Branding Mistakes

You’ll never get a second chance to make a first impression. – Will Rogers First impressions. A majority of the time they are off-base and flat-out wrong. Unfortunately, for many of your potential customers or donors, their first impression of you is the only thing they

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Is Print Dead? No, Just Rebranded

Do a Google search for “is print dead” and you’ll be met with thousands of industry minds opining on why or why not. The obvious answer to the question is “no," but it’s a bit more complex than that. Let’s start with the word “print.” It

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The Surprising Benefits of Repurposing Content

We all have days when the content creation machine isn’t working at peak efficiency. You’re supposed to brainstorm with your team, but you’re grappling for ideas. You want something fresh, but all that comes to you is tired, boring, and unoriginal. Don’t force it. There’s another

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Good Design Makes Your Business Shine

Good design is about effective communication, not decoration at the expense of legibility. – Vitaly Friedman, co-founder and editor-in-chief of Smashing Magazine How much value does your business put on good design? It’s a question that seems simple enough, but have you really given it thought? Have you

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