You’ve probably heard this one before, but if you haven’t, say it with me: Content is king. I know, it’s a bit hackneyed, but it hasn’t lost its importance, particularly when it comes to how you lead with your visual content. In prior blogs, we’ve covered
For the past several months, I’ve been looking for a dog. I haven’t had a dog in nearly 20 years, so it’s been a challenging and lengthy process, to say the least. A dear friend of mine has a terrier I absolutely adore. I love his
With so many brands vying for attention, it becomes increasingly difficult to capture and maintain the attention of consumers whose needs vary widely. Whether you are creating a landing page, writing blog posts, or making video ads, your content marketing design and appearance can either attract
Creativity, I’m convinced, is a blue-collar job. I think this way because my grandfather worked in steel most of his adult life. He was a brilliant man and a keen observer of human behavior. He had an astounding work ethic and knew how to inspire his
You’ll never get a second chance to make a first impression. – Will Rogers First impressions. A majority of the time they are off-base and flat-out wrong. Unfortunately, for many of your potential customers or donors, their first impression of you is the only thing they
Do a Google search for “is print dead” and you’ll be met with thousands of industry minds opining on why or why not. The obvious answer to the question is “no," but it’s a bit more complex than that. Let’s start with the word “print.” It
We all have days when the content creation machine isn’t working at peak efficiency. You’re supposed to brainstorm with your team, but you’re grappling for ideas. You want something fresh, but all that comes to you is tired, boring, and unoriginal. Don’t force it. There’s another
Good design is about effective communication, not decoration at the expense of legibility. – Vitaly Friedman, co-founder and editor-in-chief of Smashing Magazine How much value does your business put on good design? It’s a question that seems simple enough, but have you really given it thought? Have you
