There was a day when you had 30 minutes of infomercial time to communicate your story, explain the need, show the solution, and inspire people to join with your organization’s vision. Today you have 15 seconds to do the same thing with video on the
Recently I was reviewing the analytics for a Facebook donor acquisition pilot campaign. At face value the analytics left the impression that the campaign was not effective and should be discontinued. The bottom line numbers were clear, but I wanted to know what wasn’t working.
The world of email marketing is constantly changing. Whether you are fundraising, promoting products, or building awareness, communications strategies are different than they were just a few years ago.
There was a time when email was a guaranteed way to get a message into someone’s inbox.
Digital fundraising has two major approaches these days when it comes to finding new donors – donor acquisition and lead acquisition. The first has to do with reaching out and trying to obtain a first gift from users in your target audience. The second involves
It is no secret that Facebook has become a giant player in the advertising universe, but it is not as prominent when it comes to fundraising. Facebook provides an often-untapped opportunity to reach people who might be interested in your mission and vision. But reaching
Email appeals are unique, they are different than direct mail appeals, and they function differently. You have unique limitations and opportunities that you do not have with a written ask. Unfortunately, the power of the email appeal is rarely realized because they are written with
Building a fundraising platform is an important but complex undertaking. There are many systems, processes, and elements needed to be effective. Once the necessary structure and machinery is in place and a sound strategy is employed, the big thing needed for success is synergy.
An effective fundraising strategy always requires ongoing and consistent communication to the donors. However, in our dynamic culture, unfolding news events capture the public interest and simultaneously potentially create funding opportunities. The question is, if a relevant news story broke tomorrow morning, would you be
One of the biggest obstacles to innovation is success. When we find something that works, we tend to stick to it and stop looking for new ideas. If you are trying to raise money online, this is a big mistake.
Just because something you are doing
Recent research shows that charitable giving in America is holding strong in terms of total dollars given. But there are more charities and more ways to give today than ever before. Breaking through the noise to reach new potential donors is no small task. Strategies