Creativity is more than equipment. It is more than typing or clicking. It is more than the latest and greatest fonts and color palate. Creativity encompasses more than all of that. It is a mindset… a way of life, if you will, that includes both
One of the main conversations we have on our blog, with our clients, and around the office is that your brand is not your logo. Your brand is the total sum of experiences that the public has with your organization.
However, just because your brand is
One of the overlooked items when it comes to branding is people.
The Brand Perception of your organization is the result of the collection of experiences that people have with your organization. Most brand experiences are the result of interaction with people.
People are a reflection of
I remember it clearly. It was a Tuesday, late in the afternoon … The call came in asking us to design and print 60,000 special offering envelopes to be delivered to the West Coast by Friday. I thought, “There is no way.” But I said,
I like movies. They are a great touchpoint for the culture. They forge emotional bonds. I can still remember the first time I saw Star Wars, Superman, and even Casablanca.
What makes these movies memorable? What makes them have a connection? There are good movies and
Our family loves Chick-fil-A. I mean, really loves Chick-fil-A. I think the peanut oil runs through our veins. When we get in the car to go anywhere, the kids ask, “Are we going to Chick-fil-A?” Maybe that says a little too much about our eating habits, but nonetheless, it’s
Projects get lost — despite the best intentions of everyone involved. And no one can quite put their finger on what happened. Below are seven “lacks” that might hinder a project. See which one might be affecting your organization.
Lack of Clear Vision -
Have you ever had one of those days that’s just a blur? My wife normally asks how my day was when I get home, but sometimes she’ll be a little more specific and ask, “What did you do today?” I will pause, think really hard,
Coffee. Java. Joe. Go Juice. Jet Fuel.
Whatever you call it, it’s something that can help get you going in the morning. In our work with clients, we often talk about how a brand is like a cup of coffee. However, today I want to consider
As we approach the Thanksgiving holiday, it always puts me in the mindset of what I am thankful for. My family, my friends, and my church are all at the top of my list. At Infinity Concepts, we are thankful for our staff, our clients,