Author: Karen Sekora

Ethics and Public Relations

For some people, when they hear the term Public Relations, they immediately think unethical liars, propaganda pushers, and truth spinners. These types of accusations plague Public Relations professionals. I am not denying that there are instances when this perception is spot on, but there are

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Public Relations Best Practices in Ministry

An effective Public Relations strategy is vital for all organizations. A solid PR strategy helps an organization to build and maintain both internal and external relationships and establishes and supports a positive public image and reputation. Public Relations is an often overlooked but important and effective

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The Six Principles of Influence

Though written over thirty years ago, Robert Cialdini’s book Influence: The Psychology of Persuasion identifies six psychological principles of influence that are still used by many of us in Public Relations today – whether we realize it or not. We spend much of our time

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The Importance of a Crisis Management Plan

Every organization will at some point be faced with a crisis situation. A crisis is any situation that challenges the reputation of your organization, or clients, donors, or individuals associated with your organization. Whether it is directly or indirectly, your organization’s reaction and response to

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