Author: Karen Sekora

Public Relations Best Practices in Ministry

An effective Public Relations strategy is vital for all organizations. A solid PR strategy helps an organization to build and maintain both internal and external relationships and establishes and supports a positive public image and reputation. Public Relations is an often overlooked but important and effective


The Six Principles of Influence

Though written over thirty years ago, Robert Cialdini’s book Influence: The Psychology of Persuasion identifies six psychological principles of influence that are still used by many of us in Public Relations today – whether we realize it or not. We spend much of our time


The Importance of a Crisis Management Plan

Every organization will at some point be faced with a crisis situation. A crisis is any situation that challenges the reputation of your organization, or clients, donors, or individuals associated with your organization. Whether it is directly or indirectly, your organization’s reaction and response to