As a creative agency we continuously have dozens of projects in process for our clients. Each client is unique with its own defined style and verbiage. Consequently, each piece of creative — whether it is a brochure, a website, a TV commercial, a podcast, or
What is a brand?
A brand is not a logo, it is not a design, it is not a product, it is not a title of a mission statement, it is not a slogan or ad campaign, it is not your latest website…
A brand is the
To everything there is a season, A time for every purpose under heaven…
We live in a world filled with seasons: The calendar has four seasons … each follows the other with distinct purpose in the cycle of life.
We just completed the Christmas holiday season
Let’s suppose you were invited to a wedding of a long-time acquaintance. You are excited for your friends and want to do something nice for them, so you go the extra mile and get them an extraordinary wedding gift. After the wedding, you forget
Consultants have often gotten a bad rap — and in some cases not undeservingly.
While there are many great consultants out there, the landscape is also riddled with consultants whose primary aim is to rack up as many billable hours as possible. As a result,
I learned in Geometry class that a straight line is the shortest distance between two points. But when it comes to ministry or business the shortest, quickest, or most effective way to reach a goal is often a bit more elusive.
Many organizations have wasted considerable
Several years ago, we were working with a church that was going through a number of internal changes. The two objectives of our engagement were to help develop a strong infrastructure for growth and to optimize the potential of the ministry team through leadership training.
An important part of the branding process is positioning your organization correctly. You can’t begin to communicate effectively until you understand the position your organization holds in the minds of the audience. Effective positioning helps attract customers and donors in the short term and helps
Arguably the most important tool in my technology arsenal is my iPhone. Currently, I am using the iPhone 6+ — but I expect to upgrade soon. More importantly, however, are the apps that make my iPhone so valuable. I have many apps on my iPhone
A smart man makes a mistake and learns from it…
A wise man finds a smart man and learns how to avoid the mistake altogether.
As a ministry leader, I learned the value of working with consultants. I hired people to help me who knew my