Author: Mark Dreistadt

Direct Mail Is Alive and Well…

In this day of increasing and pervasive digital communication, many organizations are legitimately questioning the value of continuing their direct mail programs. Digital communication can be faster and less expensive. Plus, literally everyone is online these days… However, the outcomes are not as predictable as

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Branding Your Church’s Media Ministry

One of the keys to developing adequate funding for your church’s media ministry is to develop an independent brand identity for your media outreach. Developing a strong brand involves more than just creating a good logo. It requires a commitment to identify and develop the

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The Most Powerful Group In The United States

Infinity Concepts specializes in reaching the Christian community. We work with ministries, non-profits and for-profit corporations who want to share their mission, products or services with this powerful group of Believers. Perhaps you never thought about the Christian community as being particularly powerful. Here are

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You Pick Two

As a creative agency we continuously have dozens of projects in process for our clients. Each client is unique with its own defined style and verbiage. Consequently, each piece of creative — whether it is a brochure, a website, a TV commercial, a podcast, or

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Look Back — Look Around — Look Ahead.

To everything there is a season, A time for every purpose under heaven… Ecclesiastes 3:1 We live in a world filled with seasons: The calendar has four seasons … each follows the other with distinct purpose in the cycle of life. We just completed the Christmas holiday season

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Thank You

The Power of a Timely Thank You!

TAKE ONE Let’s suppose you were invited to a wedding of a long-time acquaintance. You are excited for your friends and want to do something nice for them, so you go the extra mile and get them an extraordinary wedding gift. After the wedding, you forget

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The Shortest Distance Between Two Points

I learned in Geometry class that a straight line is the shortest distance between two points. But when it comes to ministry or business the shortest, quickest, or most effective way to reach a goal is often a bit more elusive. Many organizations have wasted considerable

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A Friendly Pair of Eyes

Several years ago, we were working with a church that was going through a number of internal changes. The two objectives of our engagement were to help develop a strong infrastructure for growth and to optimize the potential of the ministry team through leadership training. After

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