Author: Mark Dreistadt

Look Back — Look Around — Look Ahead.

To everything there is a season, A time for every purpose under heaven… Ecclesiastes 3:1 We live in a world filled with seasons: The calendar has four seasons … each follows the other with distinct purpose in the cycle of life. We just completed the Christmas holiday season

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Thank You

The Power of a Timely Thank You!

TAKE ONE Let’s suppose you were invited to a wedding of a long-time acquaintance. You are excited for your friends and want to do something nice for them, so you go the extra mile and get them an extraordinary wedding gift. After the wedding, you forget

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The Shortest Distance Between Two Points

I learned in Geometry class that a straight line is the shortest distance between two points. But when it comes to ministry or business the shortest, quickest, or most effective way to reach a goal is often a bit more elusive. Many organizations have wasted considerable

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A Friendly Pair of Eyes

Several years ago, we were working with a church that was going through a number of internal changes. The two objectives of our engagement were to help develop a strong infrastructure for growth and to optimize the potential of the ministry team through leadership training. After

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Positioning Your Organization

An important part of the branding process is positioning your organization correctly. You can’t begin to communicate effectively until you understand the position your organization holds in the minds of the audience. Effective positioning helps attract customers and donors in the short term and helps

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What’s On Your iPhone?

Arguably the most important tool in my technology arsenal is my iPhone. Currently, I am using the iPhone 6+ — but I expect to upgrade soon. More importantly, however, are the apps that make my iPhone so valuable. I have many apps on my iPhone

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Branding Your Church’s Media Ministry

One of the keys to developing adequate funding for your church’s media ministry is to develop an independent brand identity for your media outreach. Developing a strong brand involves more than just creating a good logo. It requires a commitment to identify and

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