Social Media Post Design That Engages

You have taken the bold step of introducing your business or organization to the wild west of social media. You’ve been diligent in your market research, you’ve identified your target audience, and you know what your audience expects from your brand. You’ve even culled the

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Bringing Your Ideas To Life!

We all have our own ideas when it comes to creating a visual representation of who we are.  I am often asked to take pictures of people because they know that I tend to capture the kind of image they are hoping to post.  Especially

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Advertising Is Becoming Increasingly Personal

As technology continues to advance and media becomes more fragmented, new media buying options are emerging, like addressable advertising and hyper-targeting. As we enter this “brave new world” of personalized advertising, we’re beginning to see some amazing—and potentially disturbing—things. Addressable advertising simply means delivering household-specific advertising based

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3 Tips To Improve Your Email Deliverability

The world of email marketing is constantly changing. Whether you are fundraising, promoting products, or building awareness, communications strategies are different than they were just a few years ago. There was a time when email was a guaranteed way to get a message into someone’s inbox.

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The Importance of a Crisis Management Plan

Every organization will at some point be faced with a crisis situation. A crisis is any situation that challenges the reputation of your organization, or clients, donors, or individuals associated with your organization. Whether it is directly or indirectly, your organization’s reaction and response to

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