What Business Are You In?

What Business Are You In?

By: Guest Blogger, Mark Thomas, Managing Director & Executive Producer, CULTIVATE MEDIA* If you meet with the CEO of any successful organization, you’ll no doubt find the best salesman in the whole company. They have to be. If they can’t believe in what they’re doing, then

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Binge Watching

It’s that time of year again when the water-cooler discussions turn to the likes of the latest Hallmark Christmas movies or other assorted opportunities to binge-watch your favorite television shows, old and new. Binge-watching is a relatively new phenomenon that is quickly becoming a standard way

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Evaluate Your Internal Brand

One of the overlooked items when it comes to branding is people. The Brand Perception of your organization is the result of the collection of experiences that people have with your organization. Most brand experiences are the result of interaction with people. People are a reflection of

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9 Tips For A Compelling Fundraising Letter

9 Tips For A Compelling Fundraising Letter

Over the years of helping nonprofits and ministries raise money, I have learned some essential characteristics of successful fundraising letters to inspire donors to generously respond. Here are nine tips to incorporate in your next fundraising letter to improve response: Use Compelling Opening Lines in the

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The Changing Face of Media Buying

Media buying is changing. A recently published Nielsen report looked at the changing face of media buying. And while there are some givens that the report brought out, like the fact that digital advertising spending has now eclipsed traditional channels, there are some other insights

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