A Better Alternative

My long-time friend and colleague, Phil Cooke, recently posted a blog article entitled: Leaders: There May Be a Better Alternative Than Hiring Full Time Employees Phil is known for being both provocative and insightful. His television production and consulting experience during the past 30 years give

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5 Easy Steps to Boost Your Year-End Giving

Fall is in the air and we will soon be breaking out the sweaters, enjoying our pumpkin spice lattes, pumpkin spice candles, pumpkin spice - EVERYTHING, and watching the beautiful change of the leaves to vibrant oranges, yellows, and purples. Most importantly, at this time of

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15 Seconds — Or Less

There was a day when you had 30 minutes of infomercial time to communicate your story, explain the need, show the solution, and inspire people to join with your organization’s vision. Today you have 15 seconds to do the same thing with video on the

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Public Relations Best Practices in Ministry

An effective Public Relations strategy is vital for all organizations. A solid PR strategy helps an organization to build and maintain both internal and external relationships and establishes and supports a positive public image and reputation. Public Relations is an often overlooked but important and effective

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