What Statement are You Making with Color?

Spring is here! Soon trees will be blossoming and our flowerbeds will be as colorful as the rainbow. After a long cold winter the bright colors renew our spirits with energy and excitement. And much like spring, the color scheme of your organization will set

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A Day in the Life…

One thing you can say about life at an ad agency is that no two days are ever the same. Some days are filled with crazy deadlines that must be met, with people running in all directions; others are quiet, productive “thinking” days. Whatever the

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Doing Facebook Promotion on a Shoestring Budget

facebook-advertising-budgetThere are two things I ask people who want to use social media effectively.  What are your objectives? And, what is your budget?  Everything after that involves trying to make those ends meet. However, sometimes there are objectives and there is no budget.  You have probably encountered a similar predicament at some point.  The good news is that there are still a few things that a resourceful social media marketer can leverage.

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The Impending Tsunami of the Millennials

millennialsWhat role will you play in this next decade as we begin the changing of the guard, as Millennials take over the workplace? Analyses and statistical reports are pouring out of everywhere to draw our attention to the fact that the era of the Baby Boomers will be shortly drawing to a close and the Millennials, the group of individuals born between 1983 -2001, are soon to dominate businesses world-wide.

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Be the Expert

Have you ever seen an expert on a television news program and said to yourself, “I could do that,” or “He has it all wrong and doesn’t know the facts”? What qualifies one person over another as an expert? Let’s take a look. Books: More often

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The Fork in the Road

I recently read a posting in the Monday Morning Memo by Roy H. Williams that I thought was outstanding. In the article Roy discussed the difference between “BRAND-BUILDING” and “DIRECT-RESPONSE” advertising strategies. His explanation is completely in line with what I have been telling our clients

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