One thing you can say about life at an ad agency is that no two days are ever the same. Some days are filled with crazy deadlines that must be met, with people running in all directions; others are quiet, productive “thinking” days. Whatever the
There are two things I ask people who want to use social media effectively. What are your objectives? And, what is your budget? Everything after that involves trying to make those ends meet. However, sometimes there are objectives and there is no budget. You have probably encountered a similar predicament at some point. The good news is that there are still a few things that a resourceful social media marketer can leverage.
What role will you play in this next decade as we begin the changing of the guard, as Millennials take over the workplace? Analyses and statistical reports are pouring out of everywhere to draw our attention to the fact that the era of the Baby Boomers will be shortly drawing to a close and the Millennials, the group of individuals born between 1983 -2001, are soon to dominate businesses world-wide.
Have you ever seen an expert on a television news program and said to yourself, “I could do that,” or “He has it all wrong and doesn’t know the facts”? What qualifies one person over another as an expert? Let’s take a look.
Books: More often
I recently read a posting in the Monday Morning Memo by Roy H. Williams that I thought was outstanding. In the article Roy discussed the difference between “BRAND-BUILDING” and “DIRECT-RESPONSE” advertising strategies. His explanation is completely in line with what I have been telling our clients
We are three weeks into 2014 and I just thought I’d ask — how are your New Year’s resolutions?
According to a recent study, only 8 percent of individuals who make New Year’s Resolutions, actually fulfill them. Maybe you wanted to lose weight, join a gym,