Acquisition

The Changing Face of Media Buying

Media buying is changing. A recently published Nielsen report looked at the changing face of media buying. And while there are some givens that the report brought out, like the fact that digital advertising spending has now eclipsed traditional channels, there are some other insights

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The Shortest Distance Between Two Points

I learned in Geometry class that a straight line is the shortest distance between two points. But when it comes to ministry or business the shortest, quickest, or most effective way to reach a goal is often a bit more elusive. Many organizations have wasted considerable

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Digital Micro-Donations 101

Recent research shows that charitable giving in America is holding strong in terms of total dollars given. But there are more charities and more ways to give today than ever before.  Breaking through the noise to reach new potential donors is no small task. Strategies

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Knowledge is Power…and Influence!

In today’s culture we are overwhelmed with the sheer volume of opinions and insights bombarding us from multiple media channels. So, you might ask yourself why you should add your voice to the already crowded marketplace with another thought… The answer is because YOUR INSIGHT IS

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A Friendly Pair of Eyes

Several years ago, we were working with a church that was going through a number of internal changes. The two objectives of our engagement were to help develop a strong infrastructure for growth and to optimize the potential of the ministry team through leadership training. After

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7 Quick Tips To Improve Your Digital Acquisition Campaigns

Simply stated, digital acquisition is the process of using digital marketing to reach new people and persuade them to join your email list. More efficient digital acquisition campaigns benefit everyone, including those who are cultivating audiences for fundraising purposes, volunteer outreaches, or product promotions. If

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